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The spread of COIVD-19 in 2020 has sent shockwaves throughout the foodservice industry, with horeca establishments forced to shut down during lockdown and facing severely limited trade for much of the year even as restrictions eased. The effect on hot drinks has been felt throughout all sales channels, with some products boosted through retail while others continued to fall. As coffee has seen an increase in at-home consumption of high-quality products due to the closure of horeca establishments...
Euromonitor International's Hot Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Retail sales rise as foodservice suffers amid shutdowns and continued consumer caution
Douwe Egberts leads and premiumisation continues slowly
Sustainability trend impacts development in fresh ground coffee pods
RECOVERY AND OPPORTUNITIES
Recovery will be slow in the on-trade, while fresh coffee beans will drive growth in the off-trade
The blow to horeca is severe and will worsen as Belgium enters second lockdown
Popularity of pods will weaken as fresh coffee beans rises during the forecast period
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020 Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025 Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail sales continue to fall as foodservice sales dive deeper in 2020
Unilever leads overall tea, while Biofresh storms ahead in terms of growth with its offer of organic fruit/herbal tea
Premiumisation likely to slow, and accelerated health and wellness trends drive sales of fruit/herbal tea
RECOVERY AND OPPORTUNITIES
Overall sales in both foodservice and retail set to suffer throughout forecast period
Tea specialists and e-commerce sellers likely to benefit from new purchasing habits and priorities
Sustainability and rising health concern will fuel development in tea
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2015-2020 Table 40 Retail Sales of Tea by Category: Value 2015-2020 Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Other plant-based hot drinks leads growth in retail sales, while foodservice sales plummet
Nestle Belgilux maintains its clear lead, with active brands in several areas
Other plant-based hot drinks benefits from consumers' heightened concern with health in light of COVID-19
RECOVERY AND OPPORTUNITIES
Foodservice sales will not fully rebound by end of forecast period
Retail volume sales will remain in decline until 2025
Retail current value sales to pick up late in forecast period
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025