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The outbreak of COVID-19 in Mexico led to a national wide lockdown installed by the government on 31 March. Restrictions of the lockdown included the closure of all non-essential stores, including foodservice outlets, while consumers were asked to stay at home as much as possible. Reasons to leave the home included grocery shopping, and visiting pharmacies, with grocery retailers remaining open during this time. The lockdown period led some consumers to stockpile essential goods. Many feared the...
Euromonitor International's Soft Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in Mexico
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions increases home consumption, as price-sensitivity boosts sales of multipacks
New labelling regulations challenge sales of carbonates as the interest in health and wellness is boosted by COVID-19
Coca-Cola Mexico focuses on its health positioning to maintain its lead in 2020
RECOVERY AND OPPORTUNITIES
Recovery for on-trade sales from 2021, as consumers return to foodservice outlets
Labelling regulations and consumers concerns surrounding sugar content challenge sales
The health and wellness trend, boosted by COVID-19, shapes manufacturers new product developments
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Off-trade sales record a positive performance, with breakfast consumption increasing due to home seclusion
New labelling regulations challenge sales of juice, with many having high sugar content
Major players extend their leads, as price-points remain similar to private-label offerings
RECOVERY AND OPPORTUNITIES
New consumption habits increase growth in the off-trade across the forecast period
The economic recession sees consumers reaching for bigger formats, hindering growth for nectars
The health and wellness trend partners with the new labelling system to inform future product developments
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 59 Off-trade Sales of Juice by Category: Value 2015-2020 Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Carbonated water records a strong performance, as consumers become wary of expensive functional bottled water
Price-sensitivity encourages consumers to purchase larger formats of carbonated bottled water
Danone de Mexico SA de CV loses share as private label players increase their presence
RECOVERY AND OPPORTUNITIES
On-trade sales recover from 2021, while off-trade growth is boosted by carbonated water
The health and wellness trend, boosted by COVID-19, benefits sales of bottled water over the forecast period
Sales of larger formats increase in popularity, due to both convenience and affordable price-points
CATEGORY DATA
Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth is stifled as consumers avoid gyms, however, sales through e-commerce increase
The health positioning of sports drinks support sales during COVID-19
Powerade retains the lead, as Gatorade records a decline in off-trade growth
RECOVERY AND OPPORTUNITIES
Growth remains positive across the forecast period, as consumers reach for healthier options
The economic recession impacts sales of sports drinks, with growing competition coming from other beverages
COVID-19 boosts the health and wellness trend, encouraging new consumers to try sports drinks
CATEGORY DATA
Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces on-the-go and socialising consumption moments in 2020
The perception of energy drinks as being unhealthy, dampens growth during COVID-19
As consumers reach for affordable price-points, Red Bull loses share, and Coca-Cola's new launch suffers from bad timing
RECOVERY AND OPPORTUNITIES
On-trade and off-trade sales recover from 2021, as consumers socialise and demand more energy for busy days
Increasing price-sensitivity boosts share for lower-priced players
Players are set to respond to the demand for affordability, offering larger products
CATEGORY DATA
Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusions and affordable price-points increase sales of concentrates
The closure of foodservice venues creates more opportunity for concentrates within the home
Kraft Foods maintains its lead, as Qualamex SA records growth through its health offering Sabifrut
RECOVERY AND OPPORTUNITIES
Off-trade sales benefit from concentrates affordable price-points during the economic recession
New labelling regulations encourage players to reformulate recipes
Health and wellness trends are set to impact growth, as consumers become wary of both sugar and artificial sweeteners
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Foodservice records negative growth, with sales of RTD tea at fast food venues falling
The on-the-go use of RTD tea becomes irrelevant, as growth declines in 2020
Leader Fuze focuses on health and wellness, however, growth declines in 2020
RECOVERY AND OPPORTUNITIES
On-trade growth returns to pre-COVID-19 levels in 2021, however, growth is challenged by the economic recession
New labelling impacts consumers purchasing decisions, challenging sales over the forecast period
The health and wellness trend is set to shape product developments over the coming years
CATEGORY DATA
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD coffee sales decline, as the beverage is perceived as a non-essential good
The closure of foodservice outlets and lack of on-the-go consumption leads to negative growth
Cafe Ole retains its lead; however, all players except for Cafe Punta del Cielo, record a decline in value growth
RECOVERY AND OPPORTUNITIES
Double-digit off-trade growth is predicted for 2021, as coffee shops open and consumers feel confident to socialise
Off-trade growth recovers from 2020, however, the economic recession stifles sales over the forecast period
New labelling shapes consumer purchasing decisions, as players respond with reformulated products
CATEGORY DATA
Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025