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Soft Drinks in Spain

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Description

The Spanish market has seen total soft drinks volumes grow slightly in 2020 despite the dramatic negative impact of COVID-19 on on-trade sales. On-trade sales have been hit hard by the closure of foodservice outlets during lockdown and the subsequent restrictions on their operations required to maintain social distancing, as well as consumers' reluctance to visit such venues because of concerns about exposure to the COVID-19 virus. However, off-trade channels have successfully absorbed demand fr...

Euromonitor International's Soft Drinks in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDES

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Spain

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits both on-trade and off-trade sales

Authorities and consumers display increasingly negative attitude to sugar

Cia Servicios de Bebidas Refrescantes remains dominant but sees lead cut

RECOVERY AND OPPORTUNITIES

Health and wellness trend poses considerable challenge for carbonates

Economic impact of pandemic set to undermine demand

Opportunities for private label

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Juice sees slight upturn in 2020

On-trade sales plummet, while e-commerce expands

Local players continue to lead juice sales

RECOVERY AND OPPORTUNITIES

Juice struggling to resonate with evolving demand

Manufacturers to focus on health and sustainability

On-trade volumes not expected to reach pre-COVID-19 levels

CATEGORY DATA

Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 59 Off-trade Sales of Juice by Category: Value 2015-2020 Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Shift to at-home consumption boosts retail sales

Demand shift hits functional bottled water, while carbonated bottled water grows in popularity

Brands invest in online development and sustainability

RECOVERY AND OPPORTUNITIES

Opportunities for further development

Flavoured and functional products set to perform well

Enduring shift to online purchases

CATEGORY DATA

Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Suspension of outdoor exercise hits sports drinks sales

Growing interest in reduced sugar varieties, though consumers remain relatively tolerant of sugar

Leader's efforts to diversify consumption undermined by lockdown measures

RECOVERY AND OPPORTUNITIES

Healthy growth expected as consumption diversifies and product offer segments

Sports drinks faces growing competition

Potential for private label expansion

CATEGORY DATA

Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth slows in 2020

Manufacturers continue to focus on health-orientated innovation

Monster Energy continues to gain ground on leader

RECOVERY AND OPPORTUNITIES

Hectic lifestyles generate demand for on-the-go energy boosts

Young consumer base magnifies importance of novelty

Energy drinks faces several challenges

CATEGORY DATA

Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Concentrates out of step with prevailing demand trends

Concentrates sees marked decline in on-trade

Lockdown boosts role of e-commerce

RECOVERY AND OPPORTUNITIES

Constraints on category development

Sports products offer hope for powder concentrates

Reduced sugar options to see stronger performance than standard varieties

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Manufacturers work to boost at-home consumption

Innovation helps to stimulate consumer interest

Leader experiences further share erosion

RECOVERY AND OPPORTUNITIES

Opportunities for health-driven growth

On-trade recovery

Vending offers potential for development

CATEGORY DATA

Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

RTD coffee continues dynamic expansion in 2020

Expansion in supermarkets and hypermarkets provides foundation for further growth during COVID-19

Sharp fall in on-trade RTD coffee sales

RECOVERY AND OPPORTUNITIES

Renewed focus on innovation to drive growth

Retailers' shift to RTD coffee to have lasting effects

Potential for private label expansion

CATEGORY DATA

Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025