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2020 saw France's soft drink industry face its biggest crisis in living memory as the onset of the COVID-19 pandemic early in the year foreshadowed a series of events that resulted in catastrophic on-trade sales declines being seen across the board and significant pressure coming on off-trade sales in most categories. With most categories already facing challenges maintaining consistent demand in the face of mounting consumer concern over high sugar levels, artificial ingredients and plastic was...
Euromonitor International's Soft Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in France
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Sales of carbonates decline despite stockpiling during initial stages of COVID-19
On-trade sales of carbonates plummet as the French hospitality industry struggles
Low calorie cola carbonates remains a key battleground for the category leaders
RECOVERY AND OPPORTUNITIES
Low calorie cola carbonates set to be among the best forecast period performers
Strong demand expected for carbonates that are used as mixers for alcoholic drinks
With parents eschewing sugary carbonates, the attention is set to shift to adults
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales declines seen across juice as the COVID-19 pandemic piles on the pressure
High sugar content remains a millstone around the neck of many juice brands
The economic pressures created by COVID-19 boost demand for private label
RECOVERY AND OPPORTUNITIES
The prospects for juice remain underwhelming, with negative growth expected
Transparency in terms of product sourcing set to become more important
Large packaging formats expected to remain popular due to their better value
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 59 Off-trade Sales of Juice by Category: Value 2015-2020 Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Retail sales of bottled water supported by very warm weather during summer
Demand for flavoured bottled water comes under serious pressure for the first time
Private label recovers due to widespread financial hardship and EGA legislation
RECOVERY AND OPPORTUNITIES
Pressure on demand for bottled water to remain throughout the forecast period
COVID-19-inspired shift towards at-home consumption expected to remain in effect
E-commerce to become more important as hypermarkets face increasing irrelevance
CATEGORY DATA
Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown, social distancing, home seclusion and closure of gyms hit sports drinks
Sports drinks fail to benefit from the shift towards at-home consumption
Leading brands lose ground due to diminished visibility
RECOVERY AND OPPORTUNITIES
The recovery of sports drinks sales remains under a cloud of uncertainty
Healthier products and more transparent labelling to spur sports drinks development
Private label likely to gain ground in sports drinks over the forecast period
CATEGORY DATA
Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales growth in energy drinks slows down significantly during 2020
Leading brand Red Bull remains a major driver of sales
Monster Energy presents an increasingly stiff challenge to category leader Red Bull
RECOVERY AND OPPORTUNITIES
Strong growth potential will need shift towards healthier products to be fully realised
New impulse channels will need to be developed to support sales growth
Smaller brands expected to be among the big winners in energy drinks
CATEGORY DATA
Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Positive retail sales growth returns to concentrates due to its value-for-money image
Powder concentrates struggles as sports drinks become less relevant
Improvement in prospects for liquid concentrates spurs higher levels of investment
RECOVERY AND OPPORTUNITIES
The future uncertain for concentrates as pre-COVID-19 sales trends slated to return
Lower levels of sugar and higher fruit content likely to be key to rising demand
SodaStream poised to benefit from its association with PepsiCo
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales growth in RTD tea slows appreciably due to pressures created by COVID-19
Mounting concerns over the role of soft drinks in plastic waste crisis leads to rPET
Lipton remains the key name in RTD tea despite increasing levels of competition
RECOVERY AND OPPORTUNITIES
Adding value and developing strong niche positioning the formula for success
The crowded competitive environment presents challenges for brands to stand out
Sparkling products set to come to the fore in a major shift in consumer preferences
CATEGORY DATA
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales of RTD coffee plummet as consumers focus their spending on core categories
Starbucks remains the leading name in RTD coffee
RECOVERY AND OPPORTUNITIES
The recovery of RTD coffee sales expected to be slow and difficult
Cold brew coffee presents opportunities for growth in RTD coffee
CATEGORY DATA
Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand for Asian specialty drinks dips significantly due to non-essential status
Strong on-trade declines in 2020 as COVID-19 hits the foodservice industry
Wide distribution of Calpis underpins the brand's leadership of Asian specialty drinks
RECOVERY AND OPPORTUNITIES
Limited consumer base for Asian specialty drinks to continues to present challenges
Demand set to remain limited to Asian people and those interested in Asian culture
Few changes expected in a limited and moribund competitive environment
CATEGORY DATA
Table 152 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 153 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 154 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 155 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 158 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 159 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025