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Hot drinks will be hit hard by foodservice closures and the ban on public gatherings in 2020. Retail sales are expected to increase somewhat, however, as a result of home seclusion following the implementation of lockdown and social distancing measures in Kenya. As most consumers are expected to follow government guidelines, consumers have spent more time working from home and are expected to have purchased more tea and coffee to consume as they work. School closures have also meant that childre...
Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Foodservice closures to hit coffee hard following cafe closures
Retail demand is set to increase as consumers lose access to foodservice options
Global foodservice closures are bad news for the Kenyan economy
RECOVERY AND OPPORTUNITIES
Expansions to fuel foodservice recovery in coffee
New entrants to flood the category as middle class consumers embrace coffee habit
Instant coffee continues to grow thanks to convenient trend
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Home seclusion boosts sales in times of COVID-19
Foodservice closures negatively impact sales as companies struggle with job losses
Dynamic competitive landscape dominated by domestic players
RECOVERY AND OPPORTUNITIES
Foodservice set to make swift recovery as outlets reopen
Prices to remain low to account for overproduction
Forecast period will be characterised by brand innovation
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020 Table 36 Retail Sales of Tea by Category: Value 2015-2020 Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 sparks a shift to e-commerce in other hot drinks
Ban on social gathering and school closures will restrict other hot drinks
Innovation in other hot drinks appeals to low income earners
RECOVERY AND OPPORTUNITIES
Health and wellness could restrict growth as consumers avoid sugary products
Brands to increase promotional activities to attract consumers
COVID-19 accelerates shift to e-commerce
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025