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After seeing slow but solid growth during most of the review period, total volume sales of soft drinks have turned to decline in 2020 due to COVID-19. However, whilst off-trade volume sales have increased at a higher rate, on-trade sales have plummeted. Off-trade growth increased partly because major stockpiling was seen in the early stages of the pandemic, as consumers prepared for the lockdown which aimed to prevent the spread of the virus. This resulted in higher off-trade growth in most soft...
Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025APPENDIX
Fountain sales in the US
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Carbonates faces a total volume decline due to COVID-19
Health and wellness trend accelerates, which affects category growth
Leading brands perform well as consumers turn to trusted references
RECOVERY AND OPPORTUNITIES
On-trade and total volume sales will remain below pre-pandemic levels
Greater health concerns in the forecast period, accelerated by COVID-19
Innovation only likely in fortified/functional non-cola carbonates
CATEGORY DATA
Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 45 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers look for immune support, but total volume decline continues
100% juice performs well due to its healthy perception
Company performances depend on category presence
RECOVERY AND OPPORTUNITIES
Consumers' desire for immunity will continue to drive growth for juice
As the pandemic subsides, sugar concerns will begin to affect sales once again
Juice stands to benefit from concerns about digestive health
CATEGORY DATA
Table 56 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 57 Off-trade Sales of Juice by Category: Value 2015-2020 Table 58 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 59 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 60 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 61 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 62 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 63 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 64 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 65 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 67 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 68 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 69 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Total volume sales fall, as high off-trade growth cannot offset on-trade decline
Functional and flavoured bottled water perform well
Premium and branded still bottled water brands most affected by COVID-19
RECOVERY AND OPPORTUNITIES
Total volume sales of bottled water expected to recover quickly
Health and wellness trends will exacerbate the switch to value-added bottled water
Some categories adopt sustainable packaging, but still water likely to lag behind
CATEGORY DATA
Table 71 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 72 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 73 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 79 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 80 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 81 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Due to low on-trade sales, off-trade growth offsets on-trade decline
Volume growth as consumers seek out hydration during the pandemic
The rise of Body Armor continues due to its natural positioning
RECOVERY AND OPPORTUNITIES
Sports drinks set to maintain total volume growth
The category will benefit from the stronger health and wellness trend
Competition from other categories and a move towards more functionality
CATEGORY DATA
Table 83 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 84 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 85 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 86 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 91 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 92 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 93 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Reduction in consumption occasions hampers growth
Sales of Bang threatened by its maturing market
On-trade closures lead brands to shift their focus
RECOVERY AND OPPORTUNITIES
On-trade sales not expected to make a full recovery in the forecast period
Energy drinks will need to rethink distribution and packaging mix moving forward
Sugar is not always considered a drawback, and more niche launches could be seen
CATEGORY DATA
Table 95 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 96 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Concentrates grows due to stockpiling, and is unaffected by on-trade closures
Functional liquid concentrates grow as substitutes for other soft drinks
Sports and citrus powder concentrates see higher growth
RECOVERY AND OPPORTUNITIES
Liquid concentrates will set the pace of growth
Overall unit price declines set to continue in the first years of the forecast period
Polarisation between lower-cost lines and functional references
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 107 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 108 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 109 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 110 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 111 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 112 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 113 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 117 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 119 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 121 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 122 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 123 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
RTD tea significantly affected by on-trade disruptions due to COVID-19
Sales of kombucha and naturally healthy RTD tea strengthened by focus on health
Pandemic exacerbates trends of growth and decline
RECOVERY AND OPPORTUNITIES
The category will recover, but will remain hampered by increasing maturity
RTD tea will need to rethink distribution and packaging mix in the forecast period
Low sugar content is important to some consumers, but not all
CATEGORY DATA
Table 125 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 126 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 127 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 129 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 130 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 131 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 134 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 135 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-20252020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
RTD coffee especially affected by loss of on-the-go consumption occasions
The category continues to see innovation, promising a quick rebound
Smaller brands outpace big brands in terms of growth
RECOVERY AND OPPORTUNITIES
On-trade expected to take time to fully recover but off-trade growth will be strong
RTD coffee will need to rethink distribution and packaging mix in the forecast period
RTD coffee set to continue to expand through innovation
CATEGORY DATA
Table 138 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 139 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 140 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 141 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 142 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 146 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 147 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 148 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025