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Tea, coffee, and other hot drinks are universally consumed products in India, and as a result retail sales were to some extent insulated from the impact of the pandemic. The end of the first quarter and the entire second quarter of the calendar year saw consumers stockpiling these products, as they wanted to make fewer trips to grocery stores in order to reduce the risk of contracting coronavirus. This naturally translated into purchases of greater amounts. It also contributed to increased onlin...
Euromonitor International's Hot Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Desire for comfort and indulgence during COVID-19 lockdown increases upmarket trend
Premiumisation trend results in growth of artisanal products and flavoured coffee launches
Foodservices hit by double-whammy of lockdown and coffee price increases
RECOVERY AND OPPORTUNITIES
Continued working from home to underpin growth of fresh and flavoured coffees
Demand for convenience and quality to influence coffee performance in post-pandemic India
E-commerce and subscription services set to grow in line with convenience and premiumisation trends
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea-loving Indians seek products offering added-value health benefits
Companies use new models, marketing campaigns, e-commerce and packaging to drive sales
Tata Consumer Products adopts state-level approach, targets consumers with reduced incomes
RECOVERY AND OPPORTUNITIES
Millennials a key consumer segment going forward, added-value health properties to gain importance
E-commerce offers potential as a result of pandemic
Foodservice players adopt strategic approaches in order to compete
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020 Table 37 Retail Sales of Tea by Category: Value 2015-2020 Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Consumers seek health-boosting products as a result of COVID-19
Ayurvedic products see continued growth
Players introduce new pack sizes at lower price points, e-commerce gains traction
RECOVERY AND OPPORTUNITIES
Ministry of Chemicals and Fertilizers targets children with immunity-boosting Poshan brand
Growth potential in RTD products as consumers seek convenience
Nutritional attributes of other hot drinks represents a key issue
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025