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At the beginning of the pandemic all categories saw an increase in demand, as consumers stockpiled goods like coffee and tea. Generally, these categories benefited not only from stockpiling effects, but also from consumers spending more time at home, and even working from home. Moreover, tea has seen a short-term revival as a healthy drink at a time when consumers are more and more concerned about their health and the products they consume. While retailers have benefited from the pandemic, espec...
Euromonitor International's Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) accentuates robustness of coffee in Germany as consumers shift to the at-home consumption of their favourite drink
Fresh coffee beans continues strong sales growth during the pandemic as consumers seek fast, good quality coffee for convenience and indulgence
Consumers turn to coffee for indulgence and to replace work and social norms and overcome isolation
RECOVERY AND OPPORTUNITIES
The availability of bigger packs enhances appeal of e-commerce, although the delivery infrastructure requires improvements
Short-lived rebound for foodservice as more consumers work flexibly, while a confidence-sapping lockdown follows the second wave of the virus
Supply chain improvements may exert upward pressure on prices as Germany tries to maintain strong coffee importer-exporter role
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020 Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025 Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025KEY DATA FINDINGS
2020 IMPACT
Tea benefits from traditional positioning as Coronavirus (COVID-19) heightens health awareness
Players adapt to long hot summers with cold brew teas to extend consumption occasions and undermine high seasonality
Foodservice closures and ongoing consumer concerns over health and finance hit foodservice sales hard through 2020
RECOVERY AND OPPORTUNITIES
Growing interest in sustainability pushes organic tea into the mainstream
Innovation for the summer to expand consumption occasions and compete with cold and sugarised soft drinks
Tea set to move beyond image as a remedy in cold weather to take on lifestyle aspects
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2015-2020 Table 40 Retail Sales of Tea by Category: Value 2015-2020 Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Chocolate-based flavoured powder drinks benefits from increase in home-baking and consumption occasions to rebound during Coronavirus (COVID-19)
Players try to improve nutritional value and image of products as parents increasingly seek to reduce the sugar intake of their offspring
Familiarity and trust maintains Nesquik's strong leadership, although pressure on budgets retains interest in strong private label presence
RECOVERY AND OPPORTUNITIES
E-commerce is set to increase its appeal as consumers warm to its time- and resource-savings
Speciality chocolate options offer growth opportunities as consumers remain interested in indulgence
Fortified/functional options offer growth opportunities in a low innovation category, although health concerns still limit interest
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025