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Packaged food in Italy has been strongly impacted by the Coronavirus (COVID-19) pandemic. The Italian government introduced swingeing measures to stem the spread of the virus in the country from March 2020. Strict lockdown measures included the closure of workplaces, schools, foodservice establishments and cultural and entertainment venues nationwide and severely limited social opportunities. This stimulated a boom in retail volume and value sales of packaged food, as consumers spent long hours...
Euromonitor International's Packaged Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Packaged Food market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks
Multichannel strategies set to become the new "normal" as COVID-19 threatens sales to foodservice in the short to medium term
Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape
Consumer Foodservice
Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments
Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer
Food delivery makes strong gains as consumers seek safer and more convenient foodservice options
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025CHART 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
CHART 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources