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Romania has dropped into a sharp recession in 2020 as a result of measures to contain COVID-19. Real GDP has decreased by 6%, following 2019's rise of 4%. With rising unemployment and falling purchasing power, consumers have had to prioritise their purchases and costs play a greater role in purchasing decisions. Smaller pack sizes are falling by the wayside in favour of larger multipacks and value-for-money solutions in food and beverages, as well as in home care. The closure of horeca establish...
Euromonitor International's Packaging in Romania report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on packaging
COVID-19 country impact
Plastic formats both rigid and flexible continue to rule food packaging in 2019
Big bottles of water appeal through low cost, while urbanisation accelerates shift towards smaller formats in soft drinks packaging in 2019
Players design for differentiation in alcoholic drinks packaging in 2019
Design evolves in line with minimalist trend in beauty and personal care packaging in 2019
Diversity in pack sizes and increased functionality drives development in home care packaging in 2019
PACKAGING LEGISLATION
Packaging legislation brought in line with EU rules
Regulation reforms tighten controls around waste packaging management
Deposit-return system set to launch in 2021
RECYCLING AND THE ENVIRONMENT
Players continue shift to sustainability in packaging
Romania receives warnings from European Commission as it fails to meet environmental obligations
Loose laws around incineration lead to health hazards for locals