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Turkey has slid into a steep recession in 2020, as domestic demand has plummeted and private consumption and investment have declined dramatically. Persistent low confidence and high uncertainty continue to hamper growth in an economy especially exposed to the impact of COVID-10 due to its high integration in global value chains as well as high dependence on tourism and travel. Real GDP has fallen by 4.5% in 2020, and private final consumption has dropped by 3.6% in real terms.
Euromonitor International's Packaging in Turkey report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Packaging market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on packaging
COVID-19 country impact
Folding cartons prove popular due to low-cost but high-quality image in food packaging in 2019
Design differentiates soft drinks in non-alcoholic drinks packaging in 2019, while tea contributes to rising popularity of folding cartons
Demand for low-cost wine benefits larger bottles and metal screw closures in alcoholic drinks packaging in 2019
Small packs hold big appeal on several levels in beauty and personal care packaging in 2019
Rise in PET in home care packaging boosts use of shrink sleeve labelling in 2019
PACKAGING LEGISLATION
Regulations on food contact materials align Turkish requirements with EU standards
Label claims must not mislead
Unsupported free-from claims crossed of labels in beauty and personal care packaging
RECYCLING AND THE ENVIRONMENT
Beauty and personal care players shift towards sustainable alternatives
Turkey seeks to end status as EU's rubbish dump
First Lady's zero waste scheme proves effective in raising awareness and changing habits