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Financial Cards and Payments in Austria

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Overall consumer expenditure in Austria has been negatively impacted by the COVID-19 outbreak and consequent widespread decline in demand for services, tourism and foodservice throughout the country. Consumer payments were already shifting away from cash before the pandemic, in line with ongoing technological development and rising demand for convenience. As a result of hygiene-related concerns, along with recommendations from leading health authorities and retailers during the peak of the pande...

Euromonitor International's Financial Cards and Payments in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Financial Cards and Payments market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: FCAT

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Impact of crisis on consumer spending mitigated by government stimulus packages

Migration towards cashless society further fuelled by concerns over pandemic

New innovative payment players putting pressure on leading banks

What next for consumer payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2015-2020 Table 2 Number of ATMs: Units 2015-2020 Table 3 Value Lost to Fraud 2015-2020 Table 4 Card Expenditure by Location 2020 Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 6 Domestic versus Foreign Spend 2020

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 8 Financial Cards by Category: Number of Accounts 2015-2020 Table 9 Financial Cards Transactions by Category: Value 2015-2020 Table 10 Financial Cards by Category: Number of Transactions 2015-2020 Table 11 Consumer Payments by Category: Value 2015-2020 Table 12 Consumer Payments by Category: Number of Transactions 2015-2020 Table 13 M-Commerce by Category: Value 2015-2020 Table 14 M-Commerce by Category: % Value Growth 2015-2020 Table 15 Financial Cards: Number of Cards by Issuer 2015-2019 Table 16 Financial Cards: Number of Cards by Operator 2015-2019 Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 23 Forecast Consumer Payments by Category: Value 2020-2025 Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 25 Forecast M-Commerce by Category: Value 2020-2025 Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis

Majority of Austrian consumers continue to favour debit cards

Growing pressure on traditional top-four debit card issuing banks

RECOVERY AND OPPORTUNITIES

Austrian consumers to continue transition away from cash despite recovery

Still strong scope for further growth of contactless payments

Growing competition from innovative new mobile payment formats

CATEGORY DATA

Table 27 Debit Cards: Number of Cards in Circulation 2015-2020 Table 28 Debit Cards Transactions 2015-2020 Table 29 Debit Cards in Circulation: % Growth 2015-2020 Table 30 Debit Cards Transactions: % Growth 2015-2020 Table 31 Debit Cards: Number of Cards by Issuer 2015-2019 Table 32 Debit Cards: Number of Cards by Operator 2015-2019 Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 36 Forecast Debit Cards Transactions 2020-2025 Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Already struggling charge cards affected by impact of COVID-19 on travel

Official estimations for usage of charge cards remain understated

MasterCard leverages extensive network to remain in pole position

RECOVERY AND OPPORTUNITIES

Leading brands focusing on attracting consumers with new benefits

Transactions to remain concentrated in e-commerce and travel

Threat posed by recent launch of widely accepted MasterCard Debit cards

CATEGORY DATA

Table 39 Charge Cards: Number of Cards in Circulation 2015-2020 Table 40 Charge Cards Transactions 2015-2020 Table 41 Charge Cards in Circulation: % Growth 2015-2020 Table 42 Charge Cards Transactions: % Growth 2015-2020 Table 43 Commercial Charge Cards: Number of Cards in Circulation 2015-2020 Table 44 Commercial Charge Cards Transactions 2015-2020 Table 45 Commercial Charge Cards in Circulation: % Growth 2015-2020 Table 46 Commercial Charge Cards Transactions: % Growth 2015-2020 Table 47 Personal Charge Cards: Number of Cards in Circulation 2015-2020 Table 48 Personal Charge Cards Transactions 2015-2020 Table 49 Personal Charge Cards in Circulation: % Growth 2015-2020 Table 50 Personal Charge Cards Transactions: % Growth 2015-2020 Table 51 Charge Cards: Number of Cards by Issuer 2015-2019 Table 52 Charge Cards: Number of Cards by Operator 2015-2019 Table 53 Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 54 Charge Cards Payment Transaction Value by Operator 2015-2019 Table 55 Commercial Charge Cards: Number of Cards by Issuer 2015-2019 Table 56 Commercial Charge Cards: Number of Cards by Operator 2015-2019 Table 57 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 58 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019 Table 59 Personal Charge Cards: Number of Cards by Issuer 2015-2019 Table 60 Personal Charge Cards: Number of Cards by Operator 2015-2019 Table 61 Personal Charge Cards Transaction Value by Issuer 2015-2019 Table 62 Personal Charge Cards Transaction Value by Operator 2015-2019 Table 63 Forecast Charge Cards: Number of Cards in Circulation 2020-2025 Table 64 Forecast Charge Cards Transactions 2020-2025 Table 65 Forecast Charge Cards in Circulation: % Growth 2020-2025 Table 66 Forecast Charge Cards Transactions: % Growth 2020-2025 Table 67 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025 Table 68 Forecast Commercial Charge Cards Transactions 2020-2025 Table 69 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025 Table 70 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025 Table 71 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025 Table 72 Forecast Personal Charge Cards Transactions 2020-2025 Table 73 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025 Table 74 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Both open and closed loop cards see major fall in usage due to COVID-19 crisis

Growing popularity of pay-later cards threatens open loop pre-paid cards

Removal of Quick e-money functionality threatens future growth

RECOVERY AND OPPORTUNITIES

Economic recovery and opening of borders to boost pre-paid card usage

Scope to boost usage of open loop cards for online shopping and travel

Closed loop operators to benefit from rising popularity of pre-paid merchant cards

CATEGORY DATA

Table 75 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 76 Pre-paid Cards Transactions 2015-2020 Table 77 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 78 Pre-paid Cards Transactions: % Growth 2015-2020 Table 79 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 81 Open Loop Pre-paid Cards Transactions 2015-2020 Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 83 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 84 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 85 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 86 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 96 Forecast Pre-paid Cards Transactions 2020-2025 Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 98 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 101 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Austria

Store cards suffer as retailers offer alternative payment methods

Investment in development dwindling in line with falling consumer interest

RECOVERY AND OPPORTUNITIES

Bleak prospects due to increasing competition and changing consumer preferences

Growing number of retailers promoting instalment plans with banking partners

IKEA shifting away from store card towards alternative payment formats

CATEGORY DATA

Table 103 Store Cards: Number of Cards in Circulation 2015-2020 Table 104 Store Cards Transactions 2015-2020 Table 105 Store Cards in Circulation: % Growth 2015-2020 Table 106 Store Cards Transactions: % Growth 2015-2020 Table 107 Store Cards: Number of Cards by Issuer 2015-2019 Table 108 Store Cards: Payment Transaction Value by Issuer 2015-2019 Table 109 Forecast Store Cards: Number of Cards in Circulation 2020-2025 Table 110 Forecast Store Cards Transactions 2020-2025 Table 111 Forecast Store Cards in Circulation: % Growth 2020-2025 Table 112 Forecast Store Cards Transactions: % Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Rising e-commerce sales off-set by reduced travel due to COVID-19

Adoption of credit cards with revolving credit limited by popularity of charge cards

Leading brands looking to widen product offers to attract consumers

RECOVERY AND OPPORTUNITIES

Leading brands focus on increasing consumer awareness of credit cards

Credit cards expected to outperform debit and charge cards

Growth threatened by wider acceptance of MasterCard Debit

CATEGORY DATA

Table 113 Credit Cards: Number of Cards in Circulation 2015-2020 Table 114 Credit Cards Transactions 2015-2020 Table 115 Credit Cards in Circulation: % Growth 2015-2020 Table 116 Credit Cards Transactions: % Growth 2015-2020 Table 117 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 118 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 119 Personal Credit Cards Transactions 2015-2020 Table 120 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 121 Personal Credit Cards Transactions: % Growth 2015-2020 Table 122 Credit Cards: Number of Cards by Issuer 2015-2019 Table 123 Credit Cards: Number of Cards by Operator 2015-2019 Table 124 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 125 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 126 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 127 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 128 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 129 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 130 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 131 Forecast Credit Cards Transactions 2020-2025 Table 132 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 133 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 134 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 135 Forecast Personal Credit Cards Transactions 2020-2025 Table 136 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 137 Forecast Personal Credit Cards Transactions: % Growth 2020-2025