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The consumer electronics market in Brazil was adversely impacted by COVID-19, as consumers prioritised spending elsewhere, or delayed replacement purchases. This pandemic compounded the economic difficulties the country already faced following the economic crisis of 2015-2019, from which it was struggling to recover. As a result, the majority of categories dropped into negative growth, or saw even steeper declines than in 2019. However, a few categories benefited from the home seclusion trend, l...
Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Electronics market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020 Table 2 Sales of Consumer Electronics by Category: Value 2015-2020 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Consumers forced to change purchasing habits as COVID-19 hits
Supply chain issues lead to higher prices, compounding the economic situation
Leading players gain share, but smaller competitors also see increases
RECOVERY AND OPPORTUNITIES
COVID-19 increases online activity, but economic factors are set to limit recovery
Smaller, less expensive brands may benefit in post-pandemic environment
E-commerce set to gain further traction over forecast period
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020 Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020 Table 16 Sales of Computers by Category: Business Volume 2015-2020 Table 17 Sales of Computers by Category: Business Value MSP 2015-2020 Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020 Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020 Table 20 Sales of Laptops by Form Factor 2018-2020 Table 21 Sales of Tablets by Operating System 2015-2020 Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020 Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020 Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020 Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025 Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025 Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025 Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025 Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025 Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025 Table 33 Forecast Sales of Laptops by Form Factor 2020-2025 Table 34 Forecast Sales of Tablets by Operating System 2020-2021KEY DATA FINDINGS
2020 IMPACT
Category suffers double whammy of COVID-19 and declining car ownership
In-car navigation hit hard as consumers are forced to stay at home
Leading players consolidate positions in in-car entertainment
RECOVERY AND OPPORTUNITIES
Economic constraints and travel restrictions to remain key factors
Supply chain strength and promotional spend key to players' performance
E-commerce to become increasingly important
CATEGORY DATA
Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020 Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020 Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020 Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020 Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020 Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020 Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025 Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025 Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 intensifies impact of recent economic crisis
Home cinema and speaker systems only category to see positive performance
Chinese products represent growing competition
RECOVERY AND OPPORTUNITIES
Performance set to continue, smartphones compete for consumers spend
Sony's withdrawal may have knock-on impact
E-commerce to become increasingly important
CATEGORY DATA
Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020 Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020 Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020 Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020 Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020 Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020 Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025 Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025 Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
All home video products see significant downturn as a result of COVID-19
OLED TVs see growth, popularity of streaming services impacts video players
LG challenges Samsung for category lead
RECOVERY AND OPPORTUNITIES
Week performance to continue post-pandemic
Sony to withdraw from home video category
E-commerce to see continued share gain
CATEGORY DATA
Table 57 Sales of Home Video by Category: Volume 2015-2020 Table 58 Sales of Home Video by Category: Value 2015-2020 Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Video by Category: % Value Growth 2015-2020 Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020 Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020 Table 63 NBO Company Shares of Home Video: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020 Table 65 Distribution of Home Video by Channel: % Volume 2015-2020 Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025 Table 67 Forecast Sales of Home Video by Category: Value 2020-2025 Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025 Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025 Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 compounds increasing competition from smartphones
Digital camcorders category less significantly affected thanks to outdoor cameras
Canon extends already considerable lead
RECOVERY AND OPPORTUNITIES
Hobbyists to underpin recovery of digital cameras over forecast period
Digital camcorders to see continued weakening of demand
Outdoor camcorders offer potential as more consumers take up sports
CATEGORY DATA
Table 72 Sales of Imaging Devices by Category: Volume 2015-2020 Table 73 Sales of Imaging Devices by Category: Value 2015-2020 Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020 Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020 Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020 Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020 Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020 Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020 Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025 Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025 Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025KEY DATA FINDINGS
2020 IMPACT
Wireless speakers keep category afloat in 2020
E-readers see less dramatic decline as consumers stay at home
Harman makes gains as it launches new beach-friendly models
RECOVERY AND OPPORTUNITIES
Smartphones to continue influencing performance of portable players category
Multiple factors to contribute to e-readers' recovery over forecast period
Growth of e-readers, and thus Amazon, to underpin development of e-commerce
CATEGORY DATA
Table 85 Sales of Portable Players by Category: Volume 2015-2020 Table 86 Sales of Portable Players by Category: Value 2015-2020 Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020 Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020 Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020 Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020 Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025 Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025 Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Mobile phone replacement cycles lengthen as consumers face economic uncertainty
Use of smartphones to keep in touch during pandemic prevents greater decline
Category sees continued new investments and product developments
RECOVERY AND OPPORTUNITIES
COVID-19 trends set to continue
Xiaomi to become increasingly competitive
E-commerce to gain share as consumer confidence increases
CATEGORY DATA
Table 96 Sales of Mobile Phones by Category: Volume 2015-2020 Table 97 Sales of Mobile Phones by Category: Value 2015-2020 Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020 Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020 Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020 Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020 Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020 Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020 Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025 Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025 Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025 Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increased participation in sports underpins growth in demand
Samsung takes lead from Apple in 2020
Xiaomi sees strong share again and ranking improvement
RECOVERY AND OPPORTUNITIES
Fashion value combined with the functionality will appeal to consumers
Potential for niche players to target specific consumer groups
E-commerce expected to gain distribution share
CATEGORY DATA
Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020 Table 110 Sales of Wearable Electronics by Category: Value 2015-2020 Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020 Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020 Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020 Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020 Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025 Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025 Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025