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Overall consumer health is not expected to see a significant difference in its growth rate in 2020 compared with the previous year, with just a marginally higher current value increase. However, the emergence of the COVID-19 virus in the country at the beginning of the year had different impacts on different consumer health categories. For instance, there was a dramatic increase in demand for dietary supplements, systemic analgesics and cough, cold and allergy (hay fever) remedies in the first h...
Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Short-term rise in growth as consumers stockpile acetaminophen
Less exercise due to lockdown slows down growth for topical analgesics/anaesthetic
Many consumers prefer international brands due to their perceived quality
RECOVERY AND OPPORTUNITIES
Slower but still dynamic growth expected in the forecast period
Opposite trends for systemic and topical analgesics
Stronger growth expected for domestic brands
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth rises as consumers stock up in advance of lockdown
The widening offering of syrups contributes to growth in cough remedies
Consumers believe in the quality of international brands
RECOVERY AND OPPORTUNITIES
Higher growth expected than seen in the review period
Worsening air quality set to drive growth
More herbal/traditional products likely to be seen
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowdown seen, as lockdown leads to lower foodservice consumption and less travel
Better food hygiene in foodservice also contributes to slowdown
Multinationals dominate due to high quality reputation but domestic players push for wider reach
RECOVERY AND OPPORTUNITIES
Slowing rate of growth as consumers make better choices and turn to alternatives
Stressful lives and the rising population expected to maintain growth
Motion sickness remedies set to see a boost from the rise in travel
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Haemorrhoid treatments performs well due to the ageing population
Brands use the Vietnam Health Program to raise consumer awareness
Local players increase distribution but international players maintain their lead
RECOVERY AND OPPORTUNITIES
Maturity is expected to slow the growth rate
Haemorrhoid treatments is forecast to buck the trend
More people with health insurance set to hamper growth for vaginal antifungals
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowdown in volume growth as more consumers consult a doctor
Insomnia is an increasing problem, particularly amongst the younger generation
Falling share for Sanofi-Aventis as consumers choose herbal/traditional products
RECOVERY AND OPPORTUNITIES
Continued growth due to increasingly stressful lives
Rising sales despite the competition from other products
Local players set to perform well with their offer of herbal/traditional products
CATEGORY DATA
Table 35 Sales of Sleep Aids: Value 2015-2020 Table 36 Sales of Sleep Aids: % Value Growth 2015-2020 Table 37 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 38 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 39 Forecast Sales of Sleep Aids: Value 2020-2025 Table 40 Forecast Sales of Sleep Aids: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Demand hampered by less exposure to pollution and allergens
Demand increased by social isolation guidelines, with more time spent on screens
Rohto-Mentholatum continues to dominate with its trusted Rohto brand
RECOVERY AND OPPORTUNITIES
Despite dynamic growth, gradual slowdown in the rate of increase expected
Rising rates of pollution set to stimulate growth in allergy eye care
Standard eye care set to be boosted by more screen time and older consumers
CATEGORY DATA
Table 41 Sales of Eye Care by Category: Value 2015-2020 Table 42 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Eye Care: % Value 2016-2020 Table 44 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 45 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Limited negative impact due to short period of lockdown
Only sticking plasters/adhesive bandages has notable sales
The strength of multinational brands hampers the entry of local brands
RECOVERY AND OPPORTUNITIES
Rising rate of growth as consumers travel and participate in sports
Categories other than sticking plasters/adhesive bandages not expected to take off
Local players likely to remain unable to compete against the leaders
CATEGORY DATA
Table 47 Sales of Wound Care by Category: Value 2015-2020 Table 48 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Wound Care: % Value 2016-2020 Table 50 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 51 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dynamic increase as COVID-19 leads consumers to try and boost their immunity
Vitamin C sees the fastest growth but multivitamins remains the largest category
Multinationals continue to lead vitamins due to their reputation for quality
RECOVERY AND OPPORTUNITIES
Greater health-consciousness is set to be a longer-term impact of COVID-19
Immunity-boosting vitamins forecast to continue to see the strongest performances
Ageing population expected to attract more players and increase the competition
CATEGORY DATA
Table 53 Sales of Vitamins by Category: Value 2015-2020 Table 54 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 55 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 56 NBO Company Shares of Vitamins: % Value 2016-2020 Table 57 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 58 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Higher growth as consumers try to boost their immunity, particularly the elderly
Specific non-herbal/traditional dietary supplements see higher growth
Local and multinational players must compete with counterfeit/substandard products
RECOVERY AND OPPORTUNITIES
Maintaining health increasingly seen as preferable to treating symptoms
Expansion of the consumer base, mainly amongst the older population
Entry of more players and stronger competition expected
CATEGORY DATA
Table 60 Sales of Dietary Supplements by Category: Value 2015-2020 Table 61 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 62 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 63 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 64 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 65 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Rising awareness of health and image maintains high growth despite COVID-19
Meal replacement sees a slowdown whilst supplement nutrition drinks holds steady
Herbalife Vietnam moves closer to the leader, Abbott Vietnam
RECOVERY AND OPPORTUNITIES
Despite a slowdown, dynamic growth is expected to continue
Overweight consumers look for the quickest solutions for weight loss
Supplement nutrition drinks set to rise due to the ageing population and new formats
CATEGORY DATA
Table 67 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slowdown but no decline, due to the short period of gym closures
Sports protein powder remains the only category and has wide distribution
International brands dominate, with smaller players making their mark
RECOVERY AND OPPORTUNITIES
Health, image and higher incomes expected to be factors driving growth
Potential for expansion into different categories
Herbalife's entry in sports nutrition could shake up the competitive landscape
CATEGORY DATA
Table 73 Sales of Sports Nutrition by Category: Value 2015-2020 Table 74 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 76 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 77 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Different impacts across categories, with the biggest category seeing strong growth
Ageing population contributes to growth
Haugiang Pharmaceutical leads a very fragmented category
RECOVERY AND OPPORTUNITIES
Slowing but still strong growth expected in the forecast period
Rising population and greater knowledge set to contribute to growth
Players may consider developing standard products
CATEGORY DATA
Table 79 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increase in the growth rate as consumers stockpile products for their children
Paediatric acetaminophen set to maintain the highest sales and growth
Despite higher unit prices, international companies maintain their lead
RECOVERY AND OPPORTUNITIES
Slowing growth rate but dynamic increases still forecast
Falling birth rate set to contribute to slowdown
Actions by some local players are expected to encourage consumers to switch
CATEGORY DATA
Table 85 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-20252020 IMPACT