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As Japanese consumers were encouraged to stay at home amid the coronavirus (COVID-19) pandemic, impulse and on-trade purchases were down, and economic consequences started to kick in. There was a significant shift to multipacks and larger pack sizes in food and drinks categories, as consumers sought products with lower unit prices in response to increased home consumption Further, as groceries are purchased less frequently and at a distance for safety, per public health guidance, these consumer...
Euromonitor International's Packaging in Japan report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on packaging
COVID-19 country impact
Smaller households and elderly consumers demand smaller pack sizes
Increasing demand for eco-friendly packaging prior to the pandemic
In 2019 the popularity of the ienomi trend boosts RTDs in metal beverage cans
Instagrammable packaging remains highly attractive to Japanese consumers
Lion's new wide-spray bathroom cleaner proving popular
PACKAGING LEGISLATION
Containers and Packaging Recycling Act
Food Sanitation Act signed into law
Food Labelling Act
RECYCLING AND THE ENVIRONMENT
Recycling in Japan
Eventual removal of plastic
Ethical considerations are increasingly important in packaging decisions
Table 1 Overview of Packaging Recycling and Recovery in Japan: 2017/2018 and Targets for 2019