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Overall, COVID-19 is not expected to have a major impact on consumer health in Nigeria and it expected that current value growth in 2020, will be similar to 2019 and will continue to register double-digit growth, as it has over the review period. However, drilling down within the product area, there are certain products that will benefit from concerns around COVID-19, and other products that will register lower value growth.
Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Analgesics record highest value growth in consumer health in 2020
Emzor Pharmaceutical Industries maintains top spot in 2020
Growing demand for topical analgesics, though from a small base.
RECOVERY AND OPPORTUNITIES
Dampened growth in the short term
Companies focus on aggressive marketing in response to strong competition
Acetaminophen remains popular among analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Cough remedies as treatment for symptoms of COVID-19 perform well
Procter & Gamble's Vicks bestselling brand in Nigeria
Pharmacies remain leading channel for value sales
RECOVERY AND OPPORTUNITIES
Degree of stockpiling of cough remedies in 2020 dampens value sales in 2021
Environmental factors drive value sales during the forecast period
Increasing birth rate drives growth for paediatric cough/cold remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Decline in sales growth of motion sickness medication as people travel less in 2020
Local players account for significant value share in digestive remedies
Unhealthy lifestyles and food intake continue to drive category growth
RECOVERY AND OPPORTUNITIES
Further stay-at-home order could dampen growth in 2021
High penetration fuels intense competition for distribution
Antacids will innovate over forecast period to stand out from competitors
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dermatologicals largely unaffected by COVID-19
Neimeth International Pharmaceuticals leads dermatologicals in 2020
Chemists/pharmacies remains the leading distribution channel for dermatologicals
RECOVERY AND OPPORTUNITIES
Healthy value growth expected during forecast period, though more expensive product areas could register decline if economy severely hit
Demand for nappy (diaper) rash treatments supported by high birth rate
Antifungals registers strong performance over the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-20252020 IMPACT
Formal sales of NRT smoking cessation aids not recorded in Nigeria
KEY DATA FINDINGS
2020 IMPACT
Sleeplessness due to concerns around COVID-10 leaded to value growth
Smaller brands gaining a foothold
RECOVERY AND OPPORTUNITIES
Sleep aids attain negligible value sales during forecast period
KEY DATA FINDINGS
2020 IMPACT
Eye care largely unaffected by COVID-19
Drugfield and Johnson & Johnson continue to lead, thanks to their wide portfolio
Limited access to specialised eye care drives value sales
RECOVERY AND OPPORTUNITIES
Pollution and increasing use of digital devices maintain growth
Continued high levels of pollution will drive demand during the forecast period
Emerging trends such as women wearing false eyelashes are also causing eye problems
CATEGORY DATA
Table 36 Sales of Eye Care by Category: Value 2015-2020 Table 37 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Eye Care: % Value 2016-2020 Table 39 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 40 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 41 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Less injuries due to COVID-19 leads to lower sales growth
Multinationals continue to dominate, with no local competition
Traditional herbal remedies steal value share from wound care
RECOVERY AND OPPORTUNITIES
Once people start going out again, value growth will return to pre COVID-19 levels
Increasing demand for first aid kits over the forecast period
Despite Nigeria's large population, wound care will remain a minor consumer health product
CATEGORY DATA
Table 42 Sales of Wound Care by Category: Value 2015-2020 Table 43 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Wound Care: % Value 2016-2020 Table 45 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 46 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 47 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Boost for vitamins due to COVID-19, as consumers look to boost their immune system
Local players dominate in a competitive product area
Government information campaigns drives value growth of vitamins
RECOVERY AND OPPORTUNITIES
Change in consumer behaviour, once threat of COVID-19 subsides
Single vitamins expected to gain value share over the forecast period
Private label set to gain popularity in single vitamins
CATEGORY DATA
Table 48 Sales of Vitamins by Category: Value 2015-2020 Table 49 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 50 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Vitamins: % Value 2016-2020 Table 52 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 53 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 54 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dietary supplements receives boost from COVID-19, as consumers seek to protect their overall health
Little between Forever Living Products and Vitabiotics
Demand for dietary supplements driven by unhealthy diets
RECOVERY AND OPPORTUNITIES
Continued healthy growth during the forecast period, even when threat of COVID-19 diminishes
Door-to-door sales drives value growth during the forecast period
Paediatric dietary supplements dominated by local players
CATEGORY DATA
Table 55 Sales of Dietary Supplements by Category: Value 2015-2020 Table 56 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 57 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 58 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 59 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 60 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 61 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Due to COVID-19, consumers priorities essential consumer health products
Growing consumer base leads to e-commerce sales emerging from low base
Meal replacement remains largest product area in value terms
RECOVERY AND OPPORTUNITIES
Healthy value growth will return once threat of COVID-19 subsides
Increasing obesity levels and unhealthy eating habits will drive value growth during the forecast period
Direct sales key channel for value growth during the forecast period
CATEGORY DATA
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Growth for niche hindered by COVID-19 and low affordability
E-commerce gaining share and enabling players to reach out to consumers
Vitabiotics and other multinationals benefit from wide ranges and strong reputation
RECOVERY AND OPPORTUNITIES
Sports nutrition will return to good growth as movement restrictions ease
Stronger consumer education investment could fuel more significant sales
KEY DATA FINDINGS
2020 IMPACT
Consumers look for herbal cough and cold remedies to stave off COVID-19
Competitive product area with wide range of products
Local herbal/traditional products compete with substandard imported herbal products
RECOVERY AND OPPORTUNITIES
Widespread demand for herbal remedies continues to support sales
Herbal/traditional products faces strong competition from unpackaged alternatives
Direct selling continues to boost value sales
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 69 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 72 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 73 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dietary supplements and vitamins star performer, as parents look to boost their children's immune system in light of COVID-19
Local players have strong footing in paediatric consumer health
With a lack of affordable health care, parents rely on OTC medication
RECOVERY AND OPPORTUNITIES
High birth rate continues to drive value sales
Vitamins most growth potential over the forecast period
Packaging flexibility stymies growth
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025