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Overall consumer expenditure in Turkey has been negatively impacted by the widespread decline in demand for services, tourism and foodservice throughout the country and consequent impact on GDP. Consumer payments were already shifting away from cash before the COVID-19 outbreak, in line with ongoing modernisation and rising demand for convenience. A key consequence of the pandemic has been an acceleration of this migration from cash to card and electronic payments. Furthermore, the authorities h...
Euromonitor International's Financial Cards and Payments in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Financial Cards and Payments market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Pandemic fears accelerate shift towards cashless society
Adoption of new technology boosts debit card usage
Visa and MasterCard experiencing growing competition from local operators
What next for consumer payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2015-2020 Table 2 Number of ATMs: Units 2015-2020 Table 3 Value Lost to Fraud 2015-2020 Table 4 Card Expenditure by Location 2020 Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 6 Domestic versus Foreign Spend 2020MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 8 Financial Cards by Category: Number of Accounts 2015-2020 Table 9 Financial Cards Transactions by Category: Value 2015-2020 Table 10 Financial Cards by Category: Number of Transactions 2015-2020 Table 11 Consumer Payments by Category: Value 2015-2020 Table 12 Consumer Payments by Category: Number of Transactions 2015-2020 Table 13 M-Commerce by Category: Value 2015-2020 Table 14 M-Commerce by Category: % Value Growth 2015-2020 Table 15 Financial Cards: Number of Cards by Issuer 2015-2019 Table 16 Financial Cards: Number of Cards by Operator 2015-2019 Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 23 Forecast Consumer Payments by Category: Value 2020-2025 Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 25 Forecast M-Commerce by Category: Value 2020-2025 Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Ongoing adoption of debit cards accelerated by COVID-19 crisis
Shift away from ATM withdrawal towards micropayments
Publicly owned banks leverage local workforce to remain in pole position
RECOVERY AND OPPORTUNITIES
Current shift towards card payments to continue despite lifting of restrictions
Focus on enticing reward programmes to attract consumers
Investment in new innovative payment technologies key to success
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2015-2020 Table 28 Debit Cards Transactions 2015-2020 Table 29 Debit Cards in Circulation: % Growth 2015-2020 Table 30 Debit Cards Transactions: % Growth 2015-2020 Table 31 Debit Cards: Number of Cards by Issuer 2015-2019 Table 32 Debit Cards: Number of Cards by Operator 2015-2019 Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 36 Forecast Debit Cards Transactions 2020-2025 Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Turkish consumers turn towards e-commerce in response to COVID-19
Popularity of contactless payment functionality boosts demand for credit cards
Public banks invest strongly to compete with private operators
RECOVERY AND OPPORTUNITIES
Leading brands continue to invest in raising consumer awareness
Strong growth potential for commercial credit cards despite overall saturation
Growing adoption of mobile payments and online shopping driving demand
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2015-2020 Table 40 Credit Cards Transactions 2015-2020 Table 41 Credit Cards in Circulation: % Growth 2015-2020 Table 42 Credit Cards Transactions: % Growth 2015-2020 Table 43 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 44 Commercial Credit Cards Transactions 2015-2020 Table 45 Commercial Credit Cards in Circulation: % Growth 2015-2020 Table 46 Commercial Credit Cards Transactions: % Growth 2015-2020 Table 47 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 48 Personal Credit Cards Transactions 2015-2020 Table 49 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 50 Personal Credit Cards Transactions: % Growth 2015-2020 Table 51 Credit Cards: Number of Cards by Issuer 2015-2019 Table 52 Credit Cards: Number of Cards by Operator 2015-2019 Table 53 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 54 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 55 Commercial Credit Cards: Number of Cards by Issuer 2015-2019 Table 56 Commercial Credit Cards: Number of Cards by Operator 2015-2019 Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019 Table 59 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 60 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 62 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 63 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 64 Forecast Credit Cards Transactions 2020-2025 Table 65 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 66 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025 Table 68 Forecast Commercial Credit Cards Transactions 2020-2025 Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025 Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025 Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 72 Forecast Personal Credit Cards Transactions 2020-2025 Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 74 Forecast Personal Credit Cards Transactions: % Growth 2020-2025PROSPECTS
KEY DATA FINDINGS
2020 IMPACT
Strong potential for pre-paid cards despite negative impact of COVID-19 lockdown
Demand supported by strong popularity as meal cards throughout Turkey
Rising demand fuels increasingly fragmented competitive environment
RECOVERY AND OPPORTUNITIES
Quick recovery from pandemic expected given widespread demand for convenience
Strong growth potential for open loop cards among unbanked and young consumers
Growing competition from new cards and operators
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 76 Pre-paid Cards Transactions 2015-2020 Table 77 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 78 Pre-paid Cards Transactions: % Growth 2015-2020 Table 79 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 81 Open Loop Pre-paid Cards Transactions 2015-2020 Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 83 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 84 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 85 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 86 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 96 Forecast Pre-paid Cards Transactions 2020-2025 Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 98 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 101 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025PROSPECTS