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One major impact on consumer health in Tunisia, in light of COVID-19, is the negative affect on consumer spending power, with economists believing that purchasing power declined 30% in Q2 2020. Therefore, Tunisians are expected to become increasingly price-sensitive due to economic conditions in the country and the impacts from COVID-19. However, on a positive note, the trend for self-medication continues to grow in the country, which supports most sub-categories in consumer health. This trend i...
Euromonitor International's Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Analgesics continues to show healthy growth thanks to Tunisian consumers' preference for self-medication
NSAID adult naproxen gains in popularity, but acetaminophen preferred to treat children
Sanofi-Aventis Pharma Tunisie maintains lead, as analgesics remains dominated by locally-manufactured international brands
RECOVERY AND OPPORTUNITIES
Analgesics set to see continued healthy growth due to strong category drivers
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Current trends expected to continue, although innovation may come from global players
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Category supported by a number of factors, from self-medication trend to high levels of pollution
Declining consumer spending power restricts innovation and trading down is expected
UPSA, Laboratoires maintains lead by advertising on French television and internet channels to overcome Tunisian ad ban
RECOVERY AND OPPORTUNITIES
Ongoing sales driven by seasonal ailments, pollution levels, and COVID-19
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Price-sensitive consumers calling for affordable options
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Digestive remedies benefits from COVID-19, due to virus symptoms, raised levels of stress and lockdown eating
Domestic production ramps up to meet demand and negate the need for imports
Teriak Laboratoires Tunisie maintains lead, as domestic manufacturers continue to reap benefits
RECOVERY AND OPPORTUNITIES
Ongoing growth from same drivers, with some acceleration anticipated due to COVID-19
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Opportunities for smaller domestic brands to develop herbal variants
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dermatologicals sees little impact from COVID-19, with a healthy ongoing forecast
Brand owners sell existing stock at affordable prices to meet needs of price-sensitive consumers
Laboratoires Opalia Tunisie maintains lead thanks to wide product portfolio and high production capacity
RECOVERY AND OPPORTUNITIES
Ongoing growth driven by higher prevalence of self-care amongst Tunisian consumers
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Little innovation expected as players focus on keeping products affordable whilst raising brand awareness
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Wound care sees little impact from COVID-19 as small ongoing growth continues
Imported brands still drive value growth, but domestic production would ramp up volume sales at affordable prices
Kingflex maintains its lead thanks to Bandlux brand being a household name synonymous with wound care
RECOVERY AND OPPORTUNITIES
Opportunities for local manufacturers to enter category with cheaper domestic products
Scope for innovation to add more dynamism to wound care
Growth in wound care stable due to essential nature of products
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sales of vitamin D stimulated by consumers seeking immune-boosting vitamins
Vitamins face challenges from lower consumer spending power and not being seen as essential items by Tunisians
UPSA, Laboratoires maintains its lead thanks to strong brand recognition and wide availability
RECOVERY AND OPPORTUNITIES
Government continues to raise awareness of health and wellbeing, stimulating ongoing sales in vitamins
Innovation in new formulations expected from leading players
Affordable pricing needed to appeal to consumers with lower spending power
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dietary supplements supported by ongoing medical recommendations and could benefit from COVID-19
Strict advertising controls imposed by Ministry of Health seen to make exceptions for leading multinationals
Pierre Fabre SA, Laboratoires maintains lead with Tardyferon, while multinationals benefit from local distribution
RECOVERY AND OPPORTUNITIES
Dietary supplements continues to be supported with medical recommendations, with self-medication further boosted by COVID-19
Innovation expected in probiotics and specific formulations to meet consumer trends
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Weight management sees steady growth as overweight consumers become more health aware
Image-conscious consumers continue to drive demand
3Chene Tunisie maintains lead thanks to ongoing success in weight loss supplements
RECOVERY AND OPPORTUNITIES
Opportunities in weight loss supplements, thanks to health and cosmetic drivers
Non-essential category faces challenges if unit prices are too high
Distribution channels remain key, with growth expected in internet retailing
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sports nutrition faces challenges from gymnasium closures and lower spending power due to COVID-19
Fitness fans turn to e-commerce and black market trade to get their protein fix
Aecor Nutrition maintains top place as category dynamics remain unchanged
RECOVERY AND OPPORTUNITIES
Illegal trade gradually declining, giving more opportunities for category
Players to focus on online marketing and e-commerce in order to maintain sales
Serious fitness fans set to drive continued demand, but players need to maintain affordable prices
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2015-2020 Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Herbal/traditional products benefits from growing levels of consumer health awareness, enhanced by COVID-19
Traditional herbs and spices may continue to pose a challenge to herbal/traditional products in the shorter term
Societe Arabe Des Industries Pharmaceutiques maintains lead thanks to strong distribution and wide portfolio, but innovation and competition are set to heat up
RECOVERY AND OPPORTUNITIES
Natural health trends continue to stimulate consumer interest in herbal/traditional products
Affordable price points needed to fight competition from standard OTC and unpackaged herbal/traditional products
Opportunities for domestic players with unpackaged products
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2015-2020 Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
High birth rate and parents' priorities for their children's healthcare needs keep sales strong
Internet retailing continues to grow thanks to ongoing online education about paediatric healthcare
Sanofi-Aventis Pharma Tunisie maintains top position, with no major changes noted
RECOVERY AND OPPORTUNITIES
Ongoing drivers continue to support paediatric consumer health
Status quo of domestic players producing global brands under license set to continue as provides a win-win scenario
Internet retailing looks set to grown, accompanied with an educational narrative
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025