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The number of transactions and transaction value declined in Malaysia in 2020 as a direct result of the emergence of COVID-19 in the country, and the subsequent lockdown measures in the form of Movement Control Order (MCO) which included amongst other factors, work from home measures, or unemployment and decreasing disposable incomes with the latter weakening consumer sentiment. This scenario resulted in many Malays prioritising their spending on essential goods and services, reducing the number...
Euromonitor International's Financial Cards and Payments in Malaysia report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Financial Cards and Payments market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Weak consumer sentiment in line with unemployment and decreasing disposable incomes prompts government to launch fiscal stimulus packages
Emergence of pandemic boosts digital payment methods
Touch 'n Go remains overall issuer of financial cards but Malayan Banking strengthens lead of card payment transactions
What next for consumer payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2015-2020 Table 2 Number of ATMs: Units 2015-2020 Table 3 Value Lost to Fraud 2015-2020 Table 4 Card Expenditure by Location 2020 Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 6 Domestic versus Foreign Spend 2020MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 8 Financial Cards by Category: Number of Accounts 2015-2020 Table 9 Financial Cards Transactions by Category: Value 2015-2020 Table 10 Financial Cards by Category: Number of Transactions 2015-2020 Table 11 Consumer Payments by Category: Value 2015-2020 Table 12 Consumer Payments by Category: Number of Transactions 2015-2020 Table 13 M-Commerce by Category: Value 2015-2020 Table 14 M-Commerce by Category: % Value Growth 2015-2020 Table 15 Financial Cards: Number of Cards by Issuer 2015-2019 Table 16 Financial Cards: Number of Cards by Operator 2015-2019 Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 23 Forecast Consumer Payments by Category: Value 2020-2025 Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 25 Forecast M-Commerce by Category: Value 2020-2025 Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions
Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards
Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features
RECOVERY AND OPPORTUNITIES
Government launches short-term financial stimulus package likely to support further fall in unbanked population
Greater uptake of debit cards predicted for forecast period as consumers continue to move away from cash transactions
Online sales through debit cards or mobile wallets likely to continue to rise despite concerns over fraud
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2015-2020 Table 28 Debit Cards Transactions 2015-2020 Table 29 Debit Cards in Circulation: % Growth 2015-2020 Table 30 Debit Cards Transactions: % Growth 2015-2020 Table 31 Debit Cards: Number of Cards by Issuer 2015-2019 Table 32 Debit Cards: Number of Cards by Operator 2015-2019 Table 33 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 34 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 35 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 36 Forecast Debit Cards Transactions 2020-2025 Table 37 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 38 Forecast Debit Cards Transactions: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Decline for credit cards during pandemic due to increasing preference for debit cards but category remains dominant in terms of transaction value
Notable decline for commercial credit cards due to restricted travel and work from home measures
Competition intensifies amongst local issuers in 2020 with dynamic Malayan Banking launching a number of products to attract consumers
RECOVERY AND OPPORTUNITIES
Improved performance predicted for credit cards from 2021 as consumers continue to move away from cash transactions
Number of credit cards in circulation set to continue to decline as younger generations increasingly opt for debit cards
Greater segmentation likely in terms of targeting specific consumer groups by banks
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2015-2020 Table 40 Credit Cards Transactions 2015-2020 Table 41 Credit Cards in Circulation: % Growth 2015-2020 Table 42 Credit Cards Transactions: % Growth 2015-2020 Table 43 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 44 Commercial Credit Cards Transactions 2015-2020 Table 45 Commercial Credit Cards in Circulation: % Growth 2015-2020 Table 46 Commercial Credit Cards Transactions: % Growth 2015-2020 Table 47 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 48 Personal Credit Cards Transactions 2015-2020 Table 49 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 50 Personal Credit Cards Transactions: % Growth 2015-2020 Table 51 Credit Cards: Number of Cards by Issuer 2015-2019 Table 52 Credit Cards: Number of Cards by Operator 2015-2019 Table 53 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 54 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 55 Commercial Credit Cards: Number of Cards by Issuer 2015-2019 Table 56 Commercial Credit Cards: Number of Cards by Operator 2015-2019 Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019 Table 59 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 60 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 62 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 63 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 64 Forecast Credit Cards Transactions 2020-2025 Table 65 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 66 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025 Table 68 Forecast Commercial Credit Cards Transactions 2020-2025 Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025 Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025 Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 72 Forecast Personal Credit Cards Transactions 2020-2025 Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 74 Forecast Personal Credit Cards Transactions: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown measures in response to COVID-19 significantly restricts travel opportunities amongst affluent consumer group, resulting in declines for personal charge cards
Work from home and restricted travel for businesses result in lack of opportunity to use commercial charge cards
American Express remains leading local operator of charge cards in partnership with dominant issuer Malayan Banking
RECOVERY AND OPPORTUNITIES
Demand for charge cards predicted to fall as consumers increasingly drawn to other options with competitive reward schemes
Slight recovery predicted for commercial charge cards in terms of usage and value but category will struggle to return to pre-pandemic figures due to growing competition from other options
Charge card operators will need to be more creative in order to compete with credit card offers over the forecast period to offer greater differentiation
CATEGORY DATA
Table 75 Charge Cards: Number of Cards in Circulation 2015-2020 Table 76 Charge Cards Transactions 2015-2020 Table 77 Charge Cards in Circulation: % Growth 2015-2020 Table 78 Charge Cards Transactions: % Growth 2015-2020 Table 79 Commercial Charge Cards: Number of Cards in Circulation 2015-2020 Table 80 Commercial Charge Cards Transactions 2015-2020 Table 81 Commercial Charge Cards in Circulation: % Growth 2015-2020 Table 82 Commercial Charge Cards Transactions: % Growth 2015-2020 Table 83 Personal Charge Cards: Number of Cards in Circulation 2015-2020 Table 84 Personal Charge Cards Transactions 2015-2020 Table 85 Personal Charge Cards in Circulation: % Growth 2015-2020 Table 86 Personal Charge Cards Transactions: % Growth 2015-2020 Table 87 Charge Cards: Number of Cards by Issuer 2015-2019 Table 88 Charge Cards: Number of Cards by Operator 2015-2019 Table 89 Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 90 Charge Cards Payment Transaction Value by Operator 2015-2019 Table 91 Commercial Charge Cards: Number of Cards by Issuer 2015-2019 Table 92 Commercial Charge Cards: Number of Cards by Operator 2015-2019 Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019 Table 95 Personal Charge Cards: Number of Cards by Issuer 2015-2019 Table 96 Personal Charge Cards: Number of Cards by Operator 2015-2019 Table 97 Personal Charge Cards Transaction Value by Issuer 2015-2019 Table 98 Personal Charge Cards Transaction Value by Operator 2015-2019 Table 99 Forecast Charge Cards: Number of Cards in Circulation 2020-2025 Table 100 Forecast Charge Cards Transactions 2020-2025 Table 101 Forecast Charge Cards in Circulation: % Growth 2020-2025 Table 102 Forecast Charge Cards Transactions: % Growth 2020-2025 Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025 Table 104 Forecast Commercial Charge Cards Transactions 2020-2025 Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025 Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025 Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025 Table 108 Forecast Personal Charge Cards Transactions 2020-2025 Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025 Table 110 Forecast Personal Charge Cards Transactions: % Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increasing demand for pre-paid cards in 2020 following emergence of COVID-19 and government push to make non-cash payments
Smaller category of closed loop pre-paid cards also performs well in 2020
Touch 'n Go consolidates position as dominant local issuer but BigPay continues to impress
RECOVERY AND OPPORTUNITIES
Positive performance predicted for pre-paid cards as Malaysia continues to move towards a cashless society, attracting the unbanked population
Issuers which offer greater flexibility likely to address increasing competition from e-wallets
Slower growth predicted for pre-paid cards in circulation as banks focus their attention on issuing debit cards to compete with e-wallets
CATEGORY DATA
Table 111 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 112 Pre-paid Cards Transactions 2015-2020 Table 113 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 114 Pre-paid Cards Transactions: % Growth 2015-2020 Table 115 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 117 Open Loop Pre-paid Cards Transactions 2015-2020 Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 119 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 120 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 121 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 122 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 132 Forecast Pre-paid Cards Transactions 2020-2025 Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 134 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 137 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-20252020 IMPACT