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COVID-19 will have a significant effect on current value sales growth in consumer health during 2020, but the impact will not be uniformly negative. Wound care will be particularly badly affected, as people are spending less time on the move and out of doors due to restrictions introduced to curb the spread of the virus. As a result, they are picking up fewer injuries. COVID-19 will also have a significant negative effect on value sales growth in sports nutrition, with protein powder bearing the...
Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Current value sales growth in analgesics set to slow during 2020, largely due to the economic fallout from COVID-19
Consumers shift to products perceived to be more effective
Largely due to the strength of Voltaren in topical analgesics/anaesthetic, GSK Consumer Healthcare continues to lead
RECOVERY AND OPPORTUNITIES
Chemists/pharmacies will continue to lose value share to modern grocery retail and e-commerce
Not much room for new entrants
Negative media coverage will continue to weigh on value sales growth in aspirin
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sharp decline in current value sales growth, as measures to retard the spread of COVID-19 result in a mild cold and flu season
Seasonal pick-up in demand for antihistamines/allergy remedies (systemic) much weaker than usual, as COVID-19 weighs on consumer spending
International brands lead, with their local counterparts perceived as old-fashioned
RECOVERY AND OPPORTUNITIES
Number of allergy sufferers will continue to rise
Strong desire for convenience will continue to drive current value sales growth of combination products
Boosted by COVID-19, e-commerce will continue to grow in importance
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to bulk buying, boosting current value sales
Contamination scare leads to ban that decimates value sales of H2 blockers
With a trio of popular brands, A Menarini Industrie Farmaceutiche Riunite Srl is dominant
RECOVERY AND OPPORTUNITIES
Competitive landscape likely to remain stable
Widening distribution will boost product availability
Growing popularity of dietary supplements to squeeze current value sales growth in OTC digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 sparks surge in demand for topical germicidals/antiseptics
Paediatric dermatologicals and nappy (diaper) rash treatments among the best performers, as parents spend more on their children
International players leverage high-profile brands to dominate competitive landscape
RECOVERY AND OPPORTUNITIES
High level of brand loyalty will make life difficult for new entrants
Antiparasitics/lice (head and body) treatments to see very low levels of current value sales growth
Grocery retailers and e-commerce set to grow in importance as distribution channels
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines current value sales growth in wound care, as consumers spend more time indoors
Pace of new product launches accelerates
A small number of entrenched players dominate value sales
RECOVERY AND OPPORTUNITIES
Current value sales growth set to slow due to increased price competition and economic uncertainty
Heightened economic uncertainty could boost consumer interest in private label
COVID-19 a shot in the arm for e-commerce
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2015-2020 Table 37 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Wound Care: % Value 2016-2020 Table 39 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 40 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function
Multivitamins will continue to post higher levels of value sales growth than single vitamins
Popularity of private label continues to grow
RECOVERY AND OPPORTUNITIES
Current value sales growth set to remain strong, as consumers grow more health conscious
Consumer interest in different formats set to rise
Vitamins B and D will see strong value sales growth
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2015-2020 Table 43 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 44 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 45 NBO Company Shares of Vitamins: % Value 2016-2020 Table 46 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 47 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives strong demand growth for combination products
Maturing product offer caters to a growing number of lifestyle needs
With local manufacturers challenging international players, competitive pressure is intense
RECOVERY AND OPPORTUNITIES
Wider private label offer will lead to increased competition
Dietary supplements targeting vegetarians and vegans will percolate into the mainstream
Wider distribution will boost current value sales growth
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2015-2020 Table 50 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 51 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 52 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 53 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 54 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 will dampen value sales growth
Negative publicity weighs on demand for weight loss supplements
Unmatched brand equity and wide distribution help Herbalife Nutrition Ltd strength its leadership
RECOVERY AND OPPORTUNITIES
Increased interest in sport and healthy eating will drive a modest slowdown in value sales growth
Current value sales growth in slimming teas will remain strong, as these products are regarded as traditional and natural
Strong growth in e-commerce set to continue
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Apart from cough, cold and allergy (hay fever) remedies, COVID-19 will not have a significant effect on value sales of herbal/traditional products
Increased consumer interest in 'naturalness' and self-medication drive value sales growth
Strong emphasis on efficacy helps Bionorica GmbH maintain its leadership
RECOVERY AND OPPORTUNITIES
With demand continuing to mature and OTC becoming more widely available, current value sales growth for herbal/traditional products is set to moderate
Cannabis legalisation to boost value sales growth in herbal/traditional products
Sustainability to grow in importance
CATEGORY DATA
Table 62 Sales of Herbal/Traditional Products: Value 2015-2020 Table 63 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 66 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Apart from ibuprofen, COVID-19 will not have a significant negative effect on current value sales growth in paediatric consumer health
There may be fewer children, but parents are spending more on them
Legacy brands struggle to retain value share against much larger international rivals
RECOVERY AND OPPORTUNITIES
Maturation and declining population will weigh on current value sales growth
Products that are more appealing to children will continue to grow in popularity
Grocery retail will become a more important distribution channel
CATEGORY DATA
Table 68 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 70 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 71 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 72 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
With gyms closed during the lockdown, COVID-19 will weigh heavily on value sales growth in sports nutrition
Protein/energy bars prove resilient, as they as more widely distributed
BioTech USA overtakes Universal Nutrition Inc to lead in sports nutrition
RECOVERY AND OPPORTUNITIES
Growing level of sports participation will drive a strong recovery in current value sales growth
Protein/energy bars will continue to percolate into the mainstream
E-commerce to consolidate its leadership in distribution
CATEGORY DATA
Table 73 Sales of Sports Nutrition by Category: Value 2015-2020 Table 74 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 76 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 77 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025