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Consumer health is expected to see higher current value growth in 2020 compared with that seen over the review period. The outbreak of COVID-19 has been beneficial for most of the product areas within consumer health. However, some will show little influence and simply follow patterns seen over the review period. Product areas such as vitamins and dietary supplements will largely benefit and emphasise the growing health and wellness trend in Cameroon. Since the outbreak of COVID-19, many Cameroo...
Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Anxiety surrounding the pandemic generates demand for topical analgesics/anaesthetics as consumers avoid medical centres
International players continue to dominates thanks to longstanding visibility
The burden of malaria continues to drive sales of analgesics
RECOVERY AND OPPORTUNITIES
Growth will fluctuate regardless of the pandemic over the forecast period
Illicit trade anticipated to become more prevalent
Age-related health concerns will continue to drive growth
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Increased health anxiety generates more sales amidst the pandemic
International brands continue to dominate whilst local brands struggle to gain visibility
The health crisis encourages the sales of licit trade
RECOVERY AND OPPORTUNITIES
Gradual slowdown in response to the containment of the virus
Local production to be encouraged over the forecast period
New product innovation expected in nasal sprays
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Paediatric laxatives shows the most dynamic growth due to increased visibility and increased parental health anxiety
International player Sanofi continues to lead thanks to strong consumer loyalty
Foodservice hygiene continues to drive demand for digestive remedies
RECOVERY AND OPPORTUNITIES
Innovation drives growth for paediatric digestive remedies over the forecast period
Modernisation will continue to boost growth of digestive remedies
Accessibility will remain crucial for growth over the forecast period
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dermatologicals benefits from stockpiling amidst the pandemic
RECOVERY AND OPPORTUNITIES
Pre pandemic growth slowly returns coinciding with the containment of the virus
Innovation is crucial if dermatologicals wishes to compete with beauty and personal care
Environmental concerns will lead to a further demand for dermatologicals made with natural ingredients
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Wound care benefits from increased accidents in the home
Johnson & Johnson remains leading players due to international recognition
Average unit price has continued to be an issue for price-sensitive consumers
RECOVERY AND OPPORTUNITIES
Increased visibility will benefit wound care at the start of the forecast period
Innovation expected to remain low due to price-sensitivity
First aid kits to remain negligible over the forecast period
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2015-2020 Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of Wound Care: % Value 2016-2020 Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Health concerns leads to an increased demand for vitamins
Dietary supplements poses a threat to vitamins
Vitamins for beauty reason becomes more prevalent
RECOVERY AND OPPORTUNITIES
Vitamins become a lifestyle habit thanks to the pandemic
Product developments are expected to centre around immunity-boosting qualities
Consumers continue to turn away from counterfeit products
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2015-2020 Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 44 NBO Company Shares of Vitamins: % Value 2016-2020 Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Immunity boosting dietary supplements benefit from the pandemic
E-commerce gathers pace as consumers avoid contracting the virus
Direct sellers utilise social media to sustain sales admit COVID-19 regulations
RECOVERY AND OPPORTUNITIES
Growth will slow in response to the stockpiling trend
Increased interest in healthy living and lifestyle will encourage sales
Natural ingredients will become the key focus of innovation
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2015-2020 Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Slimming teas grow in demand due to increased sedentary lifestyles
Supermarkets remain main distributor whilst e-commerce gains visibility
Meal replacements remains negligible due to lack of demand
RECOVERY AND OPPORTUNITIES
Pandemic weight gain will boost demand for slimming teas
Improving purchasing power will benefit weight management and wellbeing
Social media to become a key marketing tool over the forecast period
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 57 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 58 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Alleged cure to COVID-19 sparks interest in herbal/traditional products
International players continue to dominate, with Haw Par Corp maintaining its lead
Cameroonians preference for natural remedies shifts during the pandemic
RECOVERY AND OPPORTUNITIES
Counterfeit items will continue to pose a threat to growth
Health and wellness trend becomes even more important in wake of the pandemic
Direct sellers expected to focus on social media for marketing and selling
CATEGORY DATA
Table 59 Sales of Herbal/Traditional Products: Value 2015-2020 Table 60 Sales of Herbal/Traditional Products: % Value Growth 2015-2020 Table 61 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 62 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 63 Forecast Sales of Herbal/Traditional Products: Value 2020-2025 Table 64 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025KEY DATA FINDINGS
Prioritisation of children's health positively impacts growth
Local manufacturers offer cheaper items to compete with international players
Rising awareness promotes growth for paediatric consumer health
RECOVERY AND OPPORTUNITIES
Paediatric consumer health will see slowed growth but still perform well
The economic empowerment of women will encourage sales over the forecast period
Plenty of innovation to be expected from all players across the competitive landscape
CATEGORY DATA
Table 65 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 66 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 67 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 68 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 69 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025