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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Singapore.
Euromonitor's Megatrends in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrend Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Samsung debuts Galaxy Z Fold3 5G in Singapore
Consumers comfortable with fitness wearables and tracking devices
Millennials are the most connected cohort
More than half of Singaporeans actively manage their data settings
Millennials are most drawn by personalised offers
Friends and family remain the most trusted source of information
Bounce back to face-to-face activities expected post-pandemic
Experience more
SIA officially launches its new experiences platform, Pelago
Real world experiences are still the most valued
Millennials are the most willing to spend money on experiences
Online socialising more common than face-to-face amid pandemic
Safety trumps all other destination features for Singaporeans
Gen X are the most keen to resume face-to-face activities
Middle class reset
hoolah takes advantage of BNPL boom to partner with more retailers
Middle-class consumers seek bargains amid belt-tightening
Gen Z are the most willing to buy pre-owned items
Repurposing gradually gains traction among Singaporeans
Gen Z are the most squeezed cohort
Premiumisation
Sage & Ylang unveils customisable microbiome beauty essence
Time-pressed Singaporeans yearn for a simpler life
Millennials are the most likely to enjoy tailored experiences
Consumers are optimistic about the value of their investments
Novelty and quality trump value when buying food and clothing
Shifting market frontiers
KFC partners with local fashion designer to celebrate National Day
Singaporeans continue to have a global outlook
All age groups are open to international products and cultures
Baby Boomers are most focused on supporting local business
Shopping reinvented
Miniso attracts Gen Z with "blind box" vending machines
Consumers prefer in-store experiences despite online boom
Social media engagement by shoppers is still relatively low
Millennials are most likely to engage with brands on social media
Sustainable living
Singapore builds its first sustainable "forest town"
Climate change is a top concern for Singaporeans
Food waste, recycling and plastics use are overriding issues
Singaporeans are not politically active but support responsible brands
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Hoow Foods uses AI to make foods healthier
Singaporeans are keen on keeping fit and supplementing their diet
Millennials pay the closest attention to nutrition labels
Massage and yoga are the top mental wellbeing activities
Singaporeans are among the world's top users of fitness apps
Consumers remain highly cautious about health and safety
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