No products
More info
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Singapore.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Values market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer not as dedicated to branded goods as global counterparts
Trying new products and services appeals to all generations
Consumers have strong faith in their long-term investments
Singaporeans have slightly more pessimistic outlook over next 5 years
Outlook on activities shifting to in-person mirrors global average
Younger generations feel they will be better off but will be working more
Outlook on greater engagement in community lower than global average
Over half of respondents feel that climate change will have more impact
Gen Z have a more positive outlook on the next five years
Connecting virtually and video-gaming top home activities for Gen Z
Energy efficient homes appeal to residents in a hot and humid climate
Low car ownership rates drives need for easy access to public transport
Low levels of home cooking as ready-made food so accessible
Convenience of eating out/ordering in barrier to home cooking
Older consumers find it difficult to find enough time to cook
Healthy ingredients important to over half of respondents
Millennials more inclined to closely read nutrition labels
More women looking for more flexibility in their working life than men
Work-life balance key component in workplace for all generations
Job security and high salaries key considerations for workforce
Gen Z want to work for companies that are ethically/socially responsible
Consumers in Singapore value opportunities to simplify their lives
Gen Z feel under more pressure to get things done than other cohorts
Online socialising has become the established way to connect
All generations socialise online regularly; Millennials go on more day trips
Shopping as a leisure activity is highly popular amongst Singaporeans
More Millennials go to the cinema than other generations
Singaporeans walk and hike for exercise to optimise health and wellness
Running and jogging popular exercise habits, particularly for Millennials
Men have used sleep aids more than women in previous six months
Massage is most popular stress-reduction activity in Singapore
Over 60% worried about climate change and try to have positive impact
Millennials most worried about climate change
Green behaviours in Singapore higher than global average
Baby Boomers reducing food waste, plastic use and recycling more
Consumers less likely to buy sustainably-produced items than globally
Using energy efficient products top green activities across all generations
Consumers align themselves with brands that reflect their beliefs/values
Gen Z very active in supporting causes that support their values
Price-sensitive consumers like to find bargains and enjoy mall shopping
Millennials not as keen on shopping but like to use their loyalty cards
Consumers avoiding buying goods and services unless necessary
Gen Z show strong willingness to participate in the circular economy
Consumers prefer in-store channels for personal goods and electronics
Smartphones used more than other channels to order food for delivery
Few consumers intend to cut spending on their health and wellness
Millennials more focused on increasing spending on their health
Privacy concerns foster low rates of sharing personal data online
Half of Millennial respondents prefer to communicate online
Consumers have low interest in sharing purchases on social media
Millennials more likely to interact with company representatives online
Singaporeans are very active using apps to track their health and fitness
Millennials frequently use mobile banking and make in-store payments