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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Singapore.
Euromonitor's Consumer Lifestyles in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
High percentage of consumers like to prioritise time for themselves
Time for favourite activities ranked highly over time for other activities
Gen Z more focused on their friends than other generations
Curated experiences and unique/tailored products appeal to consumers
Tailored and curated experiences sought by all generations
Consumers in Singapore like trying innovative new products and services
Brand engagement ranked below other values among all generations
Home life
Staying connected to family and friends most frequent activity at home
Millennials and Gen X have higher rates of working from home
Good location and access to public transport most desirable features
Energy efficiency important as consumers spend more time at home
Eating habits
Lower levels of home cooking as ready-made food widely available
Younger generations less likely to cook at home
Consumers enjoy foods that offer originality and novelty as well as value
B aby Boomers eating a more flexitarian diet than other generations
Less than half of consumers eat meals at the same time each day
Gen Z snack far more when watching TV/steaming than other cohorts
Working life
Work-life balance and job security key considerations for workforce
All generations want a job that offers a strong work-life balance
Earning a high salary comes above job security for younger generations
Workforce expect to have flexible hours and work from home in future
Working past retirement age has low appeal for Millennials
Sustainable living
Over 60% worried about climate change and try to have positive impact
Older generations more engaged with trying to have a positive impact
Green behaviours in Singapore higher than global average
Baby Boomers reducing food waste, plastic use and recycling more
Consumers less likely to buy sustainably-produced items than globally
Using energy efficient products top green activities across all generations
Consumers align themselves with brands that reflect their beliefs/values
Gen Z very active in supporting causes that support their values
Leisure habits
Online socialising has become the established way to connect
All generations socialise online regularly; Millennials go on more day trips
Shopping as a leisure activity is highly popular amongst Singaporeans
Gen Z get together with friends in person more than other generations
Over half of younger generations enjoyed domestic leisure trips
Consumers want safe, relaxing destinations with good food and shopping
Gen Z prefer to relax/experience quality food than do outdoor activities
Health and wellness
High rates of taking vitamin and health supplements daily to boost health
Singaporeans walk and hike for exercise to optimise health and wellness
Running and jogging popular exercise habits, particularly for Millennials
Use of herbal remedies and sleep aids lower than global average
Massage is most popular stress-reduction activity in Singapore
Shopping habits
Singaporeans above global average preference for visiting shopping malls
Shopping malls popular across generations and focus is on higher quality
Consumers rely on friends/family recommendations over social networks
Brand and company website information influential to older groups
Convenience of subscription services motivates consumers
Consumers not motivated to shop in stores to see new products or trends
Baby Boomers more likely to shop in store to see and try before buying
Consumers shop online to find best prices and enjoy free shipping
All generations are motivated by competitive prices and free delivery
Technology
Privacy concerns foster low rates of sharing personal data online
Half of Millennial respondents prefer to communicate online
Ownership of gaming system consoles lower than global average
High ownership rates of fitness wearables and health tracking devices
Consumers less likely to use online health-related or medical sites
Over half of Gen Z take part in online video gaming at least weekly