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COVID-19 has had a devastating impact on the consumer health market in Hong Kong. Key to this has been border closures. Hong Kong's consumer health market relies heavily on mainland Chinese tourist inflows, which generate around 20-30% of total sales. These consumers cross the border to purchase health products in Hong Kong because Hong Kong has stricter regulations and safety records, authenticated products and brands, and also cheaper prices compared to mainland China. In order to limit the sp...
Euromonitor International's Consumer Health in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Distribution of Consumer Health by Format: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format and Category: % Value 2020 Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Loss of cross border sales devastates analgesics
Analgesics face ongoing competition from TCM and VDS
GSK dominates overall but smaller companies carving out leading positions in topical analgesics
RECOVERY AND OPPORTUNITIES
Swift recovery expected, but long term slowing of growth is forecast
Topical analgesics set for significant rebound
Ageing population will buoy demand, while working age population grows in importance
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2015-2020 Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Analgesics: % Value 2016-2020 Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 triggers steep decline due to loss of cross border trade
Herbal and traditional formulae on the rise
GSK and Fortuna retain lead, but both lose share to Nin Jiom
RECOVERY AND OPPORTUNITIES
Sales expected to rebound quickly post pandemic
Living conditions in Hong Kong boost long term demand for cough and cold remedies
New pack types in combination products drive overall category growth
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 has double impact, with cross border demand and internal demand both repressed
Long term shift to alternative digestive solutions
Taiko Pharmaceutical and Li Chung Shing Tong compete in digestive remedies
RECOVERY AND OPPORTUNITIES
Strong recovery expected as consumers return to restaurant eating
Awareness of side effects leads to weakened growth in H2 blockers and PPIs
Traditional Chinese medicine and food ingredients gain share across subcategories
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2015-2020 Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to sharp drop in dermatologicals demand
Hair loss treatments continue to suffer from long term shift to alternative treatments
Mopiko and Pearl's Mosquitout compete head to head in dermatologicals
RECOVERY AND OPPORTUNITIES
Recovery expected to be swift
Natural and organic ingredients become purchase differentiators
Increased competition from beauty and personal care crossovers
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2015-2020 Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to deep dip in NRT smoking cessation aids
Smokers keen to quit look to alternative methods
Johnson & Johnson Consumer maintains leadership position in NRT patches
RECOVERY AND OPPORTUNITIES
Quick recovery in 2021 as smokers rush to quit, followed by a gradual slowing of the category
E-cigarettes expected to become more regulated
NRT patches dominate in share contributing towards overall category growth
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2015-2020CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sleep aids show buoyancy in the face of COVID-19
Growth remains limited by the appeal of alternative options
Vita Green continues to dominate
RECOVERY AND OPPORTUNITIES
Sleep aids forecast to swiftly regain path of steady growth
New formats expected to shape future direction
Sleeping alternatives expected to cannibalise sales
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020 Table 44 Sales of Sleep Aids: % Value Growth 2015-2020 Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 47 Forecast Sales of Sleep Aids: Value 2020-2025 Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Eye care sales fall back as consumers eschew their contact lenses
Eye care faces competition from growing range of supplements
Rhoto retains leadership through ongoing innovation
RECOVERY AND OPPORTUNITIES
Healthy growth set to resume from 2021
Preventatives expected to pose an increasing challenge
Increasing potential for eye care products targeted at young children
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020 Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Eye Care: % Value 2016-2020 Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to fewer accidents, and lower demand for wound care
Technology breakthroughs play a key part in wound care product selection
Nexcare starts to pose challenge to long term leaders
RECOVERY AND OPPORTUNITIES
Recovery expected as outdoor activities and sports resume
Niche growth in collectible wound care
Complementary products and bundled kits benefit overall wound care sales
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020 Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Wound Care: % Value 2016-2020 Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Loss of trade from mainland Chinese tourists damages overall sales, but local demand stays buoyant
Vitamin C benefits from push towards preventative health and immune system health
GSK continues to lead
RECOVERY AND OPPORTUNITIES
Return of tourist trade and growth in multivitamins to usher in recovery
Emerging product format initiatives shaping the industry
Rise of e-commerce leads to greater consumer choice
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020 Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 64 NBO Company Shares of Vitamins: % Value 2016-2020 Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Dietary supplements hit severe double digit decline
Supplements with immunity function prove the most resilient
Vita Green sustains leadership due to strong localization strategy.
RECOVERY AND OPPORTUNITIES
Recovery expected for 2021, and led by shift to functional positioning
Solutions targeted at specific organs set for fastest growth
Broadening of consumption occasions expected
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020 Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 related lifestyle changes trigger deep drop in sales of weight management products
Slimming teas and nutritional supplement drinks hit hard
Herbalife continues to lead despite added competition
RECOVERY AND OPPORTUNITIES
Recovery expected to be swift due to underlying demand from growing obese population
Brand origin and innovation in product formats are key considerations for purchase
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Lockdown impacts severely on purchases of sports nutrition
Protein bars shows positive growth thanks to increase in snacking
Optimum Nutrition leads fragmented category
RECOVERY AND OPPORTUNITIES
Push towards healthy living ensures swift recovery for sports nutrition
Segmentation will drive demand for protein powders
Online channels experience strongest growth due to convenience and value
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020 Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Loss of Chinese tourism hits herbal and traditional products hard, but some products see clear benefits from COVID-19
Long term consumer switch away from OTC remains an underlying trend
Vita Green hangs on to market leadership
RECOVERY AND OPPORTUNITIES
Rapid recovery forecast as consumers consider herbal and traditional as safe, natural options
Product innovation is key to driving sales
Diversifying distribution network
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
COVID-19 halts demand from overseas tourists, while domestic demand remains buoyant
VDS category remains vibrant and innovative
Hin Sang Hong and Kawaii lead the category
RECOVERY AND OPPORTUNITIES
Quick recovery expected as mainland tourists return
Paediatric skin problems create demand for dermatologicals
Probiotics emerge as new opportunity
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025