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COVID-19 has brought significant changes to consumer health in the US as consumer priorities and routines have shifted more towards preventive health and wellness. While the first two months of 2020 saw minimal changes in behaviour, the sudden shift in attention towards the virus in early March led to rapid stockpiling behaviour of multiple consumer health products, causing shortages and price increases. Following the stockpiling frenzy of March, the subsequent quarters have shown altered consum...
Euromonitor International's‘ Consumer Health in USA report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020 Table 2 Life Expectancy at Birth 2015-2020MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020 Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020 Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020 Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020 Table 8 Distribution of Consumer Health by Format: % Value 2015-2020 Table 9 Distribution of Consumer Health by Format and Category: % Value 2020 Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research SourcesKEY DATA FINDINGS
2020 IMPACT
Advil sales stifled by conflicting reports about ibuprofen use during the COVID-19 pandemic
Tylenol further increases its share of analgesics sales
Temporary Excedrin discontinuation leads to sharp declines in adult combination products
RECOVERY AND OPPORTUNITIES
Voltaren Arthritis Relief switch diversifies topical arthritis relief offerings
GlaxoSmithKline introduces the first OTC acetaminophen and ibuprofen combination
Sudden growth of naproxen products may prove to be short-lived
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020 Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Analgesics: % Value 2016-2020 Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020 Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025 Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fears of mistaken COVID-19 symptoms boost the sales of decongestants and antihistamines
Mucinex builds momentum by using TikTok to target the Millennial and Gen Z audience
Cost-conscious consumers increasingly opting for private label products
RECOVERY AND OPPORTUNITIES
Cough remedies expected to register slower growth in 2021
Antihistamine recovery timeline depends on the severity of the allergy season
Vicks continues to feature strongly in lead in cough, cold, and allergy (hay fever) remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020 Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020 Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020 Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020 Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025 Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Ranitidine recall boosts the sales of famotidine products
Travel restrictions throw motion sickness remedies sales into reverse
Stress and unhealthy eating continue to drive sales of antacids and laxatives
RECOVERY AND OPPORTUNITIES
Recovery in motion sickness remedies will coincide with the travel industry's
Private label expected to increase its sales share
Digestive enzymes continue to face challenges due to dairy alternative products
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020 Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020 Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020 Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025 Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
School closures negatively impact antiparasitics/lice treatments
Self-treatment in lieu of doctor's visits contributes to growth in OTC dermatologicals
Medicated shampoos negatively affected by home seclusion
RECOVERY AND OPPORTUNITIES
COVID-19 drives the e-commerce performance, but the channel will need digital support to sustain long-term growth
Long-term demand could be negatively impacted by declining birth rates
Opportunity for differentiation through natural formulations
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020 Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020 Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020 Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020 Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020 Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025 Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Fear of compromising the lungs has a minimal impact on NRT smoking cessation aids
Nationwide flavour ban on e-vapour cartridges does little to boost NRT smoking cessation aids sales
COVID-19-related stress limiting growth of NRT smoking cessation aids
RECOVERY AND OPPORTUNITIES
Refocus on healthier lifestyle provides room for growth in the post-COVID-19 world
New fruity flavours expand NRT gum offerings
Local vape taxes may curb e-vapour usage and provide new opportunities for NRT smoking cessation aids
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020 Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020 Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020 Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025 Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Financial insecurity and COVID-19 fears lead to increased usage of sleep aids
DTC sleep aids brands see a boost as e-commerce usage surges
Increasing social media usage generates popularity for different formats of sleep aids
RECOVERY AND OPPORTUNITIES
Increasing levels of stress will be driving growth in sleep aids
Procter & Gamble's Pure Zzzs capitalises on the shift towards naturals
Younger Americans becoming the key demographic for the crowded sleep aids category
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2015-2020 Table 44 Sales of Sleep Aids: % Value Growth 2015-2020 Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020 Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020 Table 47 Forecast Sales of Sleep Aids: Value 2020-2025 Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
The flexibility of working at home and virtual learning slows standard eye care growth
Fears of mistaken COVID-19-related eye irritations keeps allergy eye care in demand
Alcon caters to sensitive eyes with the launch of Systane Hydration Preservative-Free
RECOVERY AND OPPORTUNITIES
Increasing demand for standard eye care will continue beyond the COVID-19 era
Alcon introduces Pataday in the OTC channel
AbbVie's acquisition of Allergan diversifies its portfolio to include eye care
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2015-2020 Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Eye Care: % Value 2016-2020 Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020 Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025 Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
First aid kits boosted by consumers stocking up on essentials
All-inclusive first aid kits stifles growth of other wound care products
Shelter-in-place orders increases at-home treatments for injuries
RECOVERY AND OPPORTUNITIES
Increased awareness of at-home preparedness to help drive first aid kits growth
Return to intensive physical activities will renew demand for athletic tape
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2015-2020 Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Wound Care: % Value 2016-2020 Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020 Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025 Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Vitamin C sees explosive growth due to COVID-19
Multivitamins benefits from growing concerns about preventive health
Vitamin D also seeing dynamic growth against the backdrop of the pandemic
RECOVERY AND OPPORTUNITIES
Sustained demand for vitamins after COVID-19
Competition increasing among vitamin players
Vitamin and dietary supplements retailers likely to lose channel share
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2015-2020 Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020 Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020 Table 64 NBO Company Shares of Vitamins: % Value 2016-2020 Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020 Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025 Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Immunity-orientated dietary supplements see a rapid surge in popularity
Dietary supplements supply chain disrupted
Many new products and entrants in dietary supplements
RECOVERY AND OPPORTUNITIES
Sustained interest in dietary supplements and nutrition
Functional formats gain popularity among consumers
Boost to sales for e-commerce and essential retailers
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2015-2020 Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020 Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020 Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020 Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020 Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025 Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
2020 is a setback year for weight management
Pressure on disposable incomes works against weight management and wellbeing
Weight management bars have been disproportionately affected during the pandemic
RECOVERY AND OPPORTUNITIES
"Quarantine 15" could be an opportunity for weight management post-pandemic
COVID-19 highlighting the need to stay in shape
Slower recovery expected for weight loss supplements
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020 Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020 Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020 Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020 Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025 Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Gym closures put pressure on sports nutrition
Sports non-protein products suffer the most
Sports protein ready-to-drink growth hits a wall
RECOVERY AND OPPORTUNITIES
Gym reopenings in the second half of 2020 offer hope
Consumer shift to at-home workouts
Maintaining wellbeing could be an opportunity for sports nutrition's future
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2015-2020 Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020 Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020 Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025 Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Herbal dietary supplements sees a spike in sales
Supply chain shocks for herbal products due to COVID-19
Melatonin sees increasing popularity as an herbal sleep aid
RECOVERY AND OPPORTUNITIES
Strong growth of herbal/traditional products indicates an acceleration of the trend towards natural products
Biofreeze continues to see strong growth in herbal/traditional topical analgesics
CBD still faces regulatory hurdles in 2020
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020 Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020 Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020 Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025 Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025KEY DATA FINDINGS
2020 IMPACT
Sale of paediatric products expected to decline faster than their adult counterparts in second half of 2020
School closures and store restrictions limit children's exposure to illnesses
Benefiting from its natural positioning, Zarbee's sees growth across categories
RECOVERY AND OPPORTUNITIES
Return to in-person schooling expected to increase demand for paediatric cold medication
Disruptions in paediatric vaccinations leave children exposed to various illnesses
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020 Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020 Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020 Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020 Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020 Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025 Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025