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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in the US.
Euromonitor's Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Snapchat expands AR try-on offerings
More than a quarter of Americans use virtual assistants
Generation X is just as likely to embrace tech as millennials
Less than a third of Americans freely share personal data online
Generation X are the most active in managing online privacy
Friends and family are still the most trusted source of information
Shift towards online activities is set to continue
Experience more
Chipotle launches dark kitchen model
Most Americans keen to spend on experiences
All cohorts say they prefer real world over virtual experiences
Americans more likely to socialise online than in person amid pandemic
Travellers favour destinations that are relaxing and safe
Younger generations ready to resume face-to-face activities
Middle class reset
PayPal raises purchase limit on its new "Pay in 4" programme
Consumers are looking out for bargains amid belt-tightening
Baby boomers are most interested in mindful consumption
Renting and reusing are on the rise
Generation Z are revealed to be the most frugal cohort
Premiumisation
Fever-Tree launches premium cola mixer
Simplification and convenience are key priorities
Generation X are the most individualistic cohort
Millennials are keen to engage with brands to drive innovation
US consumers are willing to pay a premium for quality
Shifting market frontiers
Ferrero taps into the nostalgia trend by acquiring iconic brands
Consumers feel international products are less available to them
Generation X are the most curious about other cultures
Older consumers are the most likely to support local trade
Shopping reinvented
Consumers prefer shopping in-store despite online boom
Social media engagement by US shoppers is relatively low
Generation X are the most likely to follow brands on social media
Sustainable living
JM Smucker joins with Farmer Connect for bean-to-cup transparency
US consumers are becoming more aware of their impact on the planet
Recycling is the top environmental priority for Americans
Consumers are becoming more vocal and sharing their opinions
Recyclable packaging is seen as the most sustainable
Wellness
Dietary supplements are part of the daily regime for most Americans
Millennials are the most physically active cohort
Americans focus on meditation for reducing stress
Millennials are the most active users of apps to track their health
Health and safety precautions are a priority amid the pandemic
Leverage the power of Megatrends to shape your strategy today