Global Overview of Population

Population ageing, urbanisation, migration and rising health risks continue to be major demographic shifts shaping consumer markets and economies. The global population aged 65+ surpassed the number of children aged 0-4 in 2019, as birth rates declined and lifespans rise. Asia Pacific's urban population hit two billion in 2019, while urbanisation in the Middle East and Africa will accelerate. The Coronavirus pandemic has disrupted migration and will impact statistics in 2020 and beyond.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.