Competitor Strategies in Personal Accessories

While just a few global players own many of the top-selling personal accessories brands, the industry remains highly fragmented, with unbranded and private label products holding a significant share of sales. With the global trend towards increased digital device use, as well as increased values-driven consumption, leading personal accessories companies are seeking to connect with more consumers for longer in order to maintain market share, while also looking to M&A activity for quicker growth.

Euromonitor International's Competitor Strategies in Personal Accessories global briefing offers detailed strategic analysis of the global Personal Accessories market by pinpointing growth sectors and identify factors driving change. The report identifies leading companies and brands within the keenly contested, fashion-driven competitive landscape, trend developments, economic/lifestyle influences, seasonal patterns, market and distribution strategies. Forecasts illustrate how the market is predicted to develop between mature and emerging countries, threats facing the business as well as opportunities to be seized for further growth.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Personal Accessories market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.