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Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

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Description

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is expanding to new categories and taking advantage of new ingredients to address the needs of a stressed-out world.

Euromonitor International's‘ Searching for the Oasis in a Bottle: Calming and Relaxing Beverages global briefing’ offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDSEARCHING

Table of Contents

Introduction

Current State of Play

Global Profiles

Americas

Asia and Australasia

Emea

Prospects for Digital Streaming Services

Introduction

Calming as a Beverage Functionality

The Caffeine Conundrum

Alcohol and Alcohol Alternatives

Teas (and Coffees)

Functional Relaxation Beverages

Conclusions