M00013553
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Availability date: 12/05/2024
The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is expanding to new categories and taking advantage of new ingredients to address the needs of a stressed-out world.
Euromonitor International's‘ Searching for the Oasis in a Bottle: Calming and Relaxing Beverages global briefing’ offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
Current State of Play
Global Profiles
Americas
Asia and Australasia
Emea
Prospects for Digital Streaming Services
Introduction
Calming as a Beverage Functionality
The Caffeine Conundrum
Alcohol and Alcohol Alternatives
Teas (and Coffees)
Functional Relaxation Beverages
Conclusions