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This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in the United Kingdom
Euromonitor's Megatrends in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Megatrends market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
The drivers shaping consumer behaviour
Megatrend Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
UK consumers are more committed to virtual assistants
Gaming is the standout digital use for most; virtual assistants for later life
Consumers are careful about sharing personal information
Impartial opinions are most valued
Millennials most active when managing data and privacy settings
UK consumers cautious about moving back to real life
Experience more
Connecting with the real world is most important
Real world experiences are key across the generations
Regular socialising online with friends is the new normal
Safety and relaxation are the most valued travel features
All looking forward to real-life activity, especially younger cohorts
Middle class reset
Bargain hunting is better than cutting back for UK consumers
Older cohorts are more interested in mindful consumption
Rental and sharing not as compelling as second-hand in the UK
Gen Z shows stronger frugal purchasing intentions
Premiumisation
TWE introduces a luxury e-commerce platform "The Winery Collection"
Simplification is important; being distinctive relatively less so
Simplification stands out across the generations
Millennials nearest to global average across most traits
Quality and authenticity are worth the most to UK consumers
Shifting market frontiers
Turning inwards after Brexit
Experiencing other cultures remains important across the board
Commitment to local sourcing rises with age
Shopping reinvented
Kar -go automates last-mile delivery
Computers or tablets are the most popular methods of purchase
Relatively low levels of engagement with companies in last six months
Younger cohorts are more enthusiastic in the UK
Sustainable living
Consumers are highly engaged with having a positive impact
Consumers recycle, reduce food waste and use less plastic than globally
Political engagement the prime outlet for action
Recyclable and biodegradable packaging most sustainable for consumers
Wellness
Two thirds rank physical exercise as their top wellness solution
Participation in physical exercise strongest solution across generations
Meditation for reducing stress exceeds global average
App usage and health products purchase lagging behind global trend
Caution is more important than preventative health spend
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