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Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the United Kingdom
Euromonitor's Consumer Lifestyles in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Overview market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.TABLE OF CONTENTS
Consumer landscape 2021
Life priorities
Focus on "me time" higher priority than spending time with others
Prioritising time for work lower than the global average
Millennials more inclined to choose time for their favourite activities
Consumers interested in curated and tailored experiences
Millennials feel under more pressure to be seen to be doing well
New products and services appeal, but consumers research extensively
Buying from trusted companies/brands important among all segments
Home life
Over half of UK respondents report playing video games every week
Exercising and connecting with friends most popular home activities
Over half of respondents want homes with outside space
Energy efficiency high up wish list for Gen X and Baby Boomers
Eating habits
Home cooked is by far the most popular meal choice among consumers
All generations prefer a home-cooked meal above other options
Consumers focus on new and superior foods to satisfy their hunger
"Flexitarianism" a growing trend among all generations
Mealtimes becoming less rigid as schedules have been disrupted
Snacking while watching TV/streaming is popular, especially for Gen Z
Working life
Job security pips work-life balance as top priority
For better work-life balance, a job that offers flexibility is paramount
Earning a high salary is at the forefront of Gen Z's job expectations
The idea of working from home (WFH) in the future most appealing
Gen Z less interested in WFH but want a flexible schedule
Sustainable living
Consumers have higher trust in recycling labels than other claims
Older generations more engaged with having a positive impact
Consumers recycle, reduce food waste and use less plastic than globally
Baby Boomers more active with their green behaviours
Nearly half of respondents would rather repair than replace items
Baby Boomers more likely to invest in energy-efficient products
Consumers less active in social/political activities than global counterparts
Younger generations choose to shun brands over other actions
Leisure habits
Regular socialising online with friends is the new normal
All generations enjoy socialising with friends online
Over half of respondents see friends in person every week
L eisure shopping next best thing after socialising with friends
High percentage of consumers were not able to go on international trip
Low levels of consumers seek out shopping destinations
City breaks appeal more to Baby Boomers than to other generations
Health and wellness
Female consumers more likely to take vitamins/supplements every day
Walking and hiking by far the most frequent exercise routine
Cycling for exercise preferred over team sports and fitness classes
Meditation for reducing stress exceeds global average
Millennials and Gen X use sleep aids more than other generations
Shopping habits
Consumers focusing on quality products and buying less
Baby Boomers more likely to try and shop in local stores
Consumers less reliant on social media influences than globally
Gen Z rely on recommendations from their friends and family above others
Subscription services provide the convenience that consumers look for
Consumers not motivated by in-store advice but like to see and try
Baby Boomers more attracted to seeing and trying than other cohorts
Consumers motivated to shop online to find best prices
Free shipping important consideration when shopping online
Technology
Consumers less likely to share their data to receive offers than globally
Millennials most active when managing data and privacy settings
Higher ownership of virtual assistants and gaming consoles than globally
Ownership of fitness wearables on a par with global respondents
UK consumers less likely to visit health-related or medical sites
Over half of Gen Z and Millennials online video gaming every week