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This report analyses the market for retailing in Ghana. For the purposes of the study, the market has been defined as follows:
Euromonitor International's Retailing in Ghana report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Table of Contents
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
CORONAVIRUS (COVID-19)
Country insight
Socioeconomic trends
Logistics/infrastructure
Informal retailing
CHART 1 Retailing: Modern Grocery Retailer
CHART 2 Retailing: Non-Grocery Specialist
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019 Table 3 Sales in Store-Based Retailing by Channel: Value 2014-2019 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019 Table 5 Store-Based Retailing Outlets by Channel: Units 2014-2019 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019 Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019 Table 9 Retailing GBO Company Shares: % Value 2015-2019 Table 10 Retailing GBN Brand Shares: % Value 2016-2019 Table 11 Store-based Retailing GBO Company Shares: % Value 2015-2019 Table 12 Store-based Retailing GBN Brand Shares: % Value 2016-2019 Table 13 Store-based Retailing LBN Brand Shares: Outlets 2016-2019 Table 14 Non-Store Retailing GBO Company Shares: % Value 2015-2019 Table 15 Non-Store Retailing GBN Brand Shares: % Value 2016-2019 Table 16 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024 Table 17 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024 Table 18 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024 Table 19 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024 Table 20 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024 Table 21 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024 Table 22 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024 Table 23 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024MODERN GROCERY RETAILERS
Prospects
Competitive Landscape
CHART 3 Modern Grocery Retailers: Forecourt Retailer
CHART 4 Modern Grocery Retailers: Supermarket
Channel Data
Table 24 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019 Table 25 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019 Table 26 Sales in Modern Grocery Retailers by Channel: Value 2014-2019 Table 27 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019 Table 28 Modern Grocery Retailers Outlets by Channel: Units 2014-2019 Table 29 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019 Table 30 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019 Table 31 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019 Table 32 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019 Table 33 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019 Table 34 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024 Table 35 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024 Table 36 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024 Table 37 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024 Table 38 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024 Table 39 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024TRADITIONAL GROCERY RETAILERS
Prospects
CHART 5 Traditional Grocery Retailers: Traditional Grocery Retailer (a)
CHART 6 Traditional Grocery Retailers: Traditional Grocery Retailer (b)
Channel Data
Table 40 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019 Table 41 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019 Table 42 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024 Table 43 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024NON-GROCERY SPECIALISTS
Prospects
Competitive Landscape
CHART 7 Non-Grocery Specialists: Homewares and Home Furnishing Store
CHART 8 Non-Grocery Specialists: Jewellery and Watch Specialist Retailer
Channel Data
Table 44 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019 Table 45 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019 Table 46 Sales in Non-Grocery Specialists by Channel: Value 2014-2019 Table 47 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019 Table 48 Non-Grocery Specialists Outlets by Channel: Units 2014-2019 Table 49 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019 Table 50 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019 Table 51 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019 Table 52 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019 Table 53 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024 Table 54 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024 Table 55 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024 Table 56 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024 Table 57 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024 Table 58 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024MIXED RETAILERS
Prospects
Competitive Landscape
CHART 9 Mixed Retailers: Mass Merchandiser (a)
CHART 10 Mixed Retailers: Mass Merchandiser (b)
Channel Data
Table 59 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019 Table 60 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019 Table 61 Sales in Mixed Retailers by Channel: Value 2014-2019 Table 62 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019 Table 63 Mixed Retailers Outlets by Channel: Units 2014-2019 Table 64 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019 Table 65 Mixed Retailers GBO Company Shares: % Value 2015-2019 Table 66 Mixed Retailers GBN Brand Shares: % Value 2016-2019 Table 67 Mixed Retailers LBN Brand Shares: Outlets 2016-2019 Table 68 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019 Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024 Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024 Table 71 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024 Table 72 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024 Table 73 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024 Table 74 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024DIRECT SELLING
Prospects
Competitive Landscape
Channel Data
Table 75 Sales in Direct Selling: Value 2014-2019 Table 76 Sales in Direct Selling: % Value Growth 2014-2019 Table 77 Direct Selling GBO Company Shares: % Value 2015-2019 Table 78 Direct Selling GBN Brand Shares: % Value 2016-2019 Table 79 Forecast Sales in Direct Selling: Value 2019-2024 Table 80 Forecast Sales in Direct Selling: % Value Growth 2019-2024E-COMMERCE
Prospects
Competitive Landscape
Channel Data
Table 81 E-Commerce by Channel and Category: Value 2014-2019 Table 82 E-Commerce by Channel and Category: % Value Growth 2014-2019 Table 83 E-Commerce GBO Company Shares: % Value 2015-2019 Table 84 E-Commerce GBN Brand Shares: % Value 2016-2019 Table 85 Forecast E-Commerce by Channel and Category: Value 2019-2024 Table 86 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024HOMESHOPPING
Prospects
VENDING