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In response to rising health consciousness among consumers, packaged food manufacturers continue to make their products healthier. This includes reducing the fat, sugar and salt content of their products. Beverage manufacturers are also placing significant focus on the reduction of sugar and fat, leading to increased sales of better for you products. While Indian consumers continue to enjoy indulging themselves on products for their taste, many are increasingly opting for food and beverages that...
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Health and Wellness market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Table of Contents
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Industry Players Respond To Rising Consumer Health Consciousness and Concerns Over Nutritional Deficiencies and Food Safety
Government Initiatives Endeavour To Ensure Food and Beverages Are Healthier for the Population
Companies Actively Introduce Health and Wellness Products
Modern Grocery Retailers Gradually Gains Distribution Share
Robust Growth Expected To Continue for Health and Wellness Products
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019 Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019 Table 3 Sales of Health and Wellness by Category: Value 2014-2019 Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019 Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019 Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019 Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019 Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024 Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024Sources
Summary 1 Research SourcesHeadlines
Prospects
Stevia-based and Fruit Beverages Gain Traction
Consumers Refrain From Soft Drinks, Leading To A Low Share of Better for You Beverages
Diabetes Epidemic Forces Many Towards Reducing Sugar, Salt and Fat in Their Diets
Competitive Landscape
Coca-cola's "one Brand" Strategy Helps It Retain Its Dominance
PepsiCo Launches Healthier Variants, Such As Stevia-based 7-up
Focus on Reduced Sugar and Hyper-local Strategy Using Locally Sourced Ingredients and Healthier Variants
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019 Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019 Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019 Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019 Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019 Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024Headlines
Prospects
Packaged Food Companies Remain Committed To Reducing Fat, Sugar and Salt Content of Their Products
Reduced Fat and Salt Products Remain the Most Popular Types in 2019
Reduced Sugar Products Set To Gain Popularity Beyond Confectionery
Competitive Landscape
Gujarat Co-operative Milk Marketing Federation Ltd Leads in A Category Characterised by Reduced Fat Dairy Producers
Hershey India Pvt Ltd Launches Sofit Protein Cookies in 2019 Offering Busy Consumers A Healthy Snack
Competition Intensifies in Reduced Salt Butter and Spreads
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019 Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019 Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019 Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019 Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019 Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024 Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024Headlines
Prospects
Fssai Regulations Hinder Growth of Ff Energy Drinks
Ff Sports Drinks Witnesses Strong Growth As More People Engage in Physical Activity
Ff Sports Drinks Attracts the Coca-Cola Co and the Launch of Powerade
Competitive Landscape
Glaxosmithkline's Horlicks Is Challenged by Cadbury Bournvita
Hindustan Unilever Acquires Gsk Consumer Healthcare's Portfolio
New Launch Active Horlicks Designed To Combat Fatigue in Adults
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019 Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019 Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019 Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019 Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019 Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024 Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024Headlines
Prospects
Fortification Increasingly Employed As Strategy To Improve the Nation's Health and Combat Malnutrition
Ff Vegetable and Seed Oil Remains the Largest Category in Value Terms in 2019
New Home-delivery Initiative by Yakult Danone India Pvt Ltd for Its Ff Probiotic Yoghurt
Competitive Landscape
Britannia Industries Ltd Leads the Category in 2019 Followed by Cargill India Pvt Ltd
Packaged Food Companies Continue To Expand Their Ff Portfolios
New Launches Help To Strengthen Consumer Interest in Ff Sweet Biscuits
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019 Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019 Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019 Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019 Table 42 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019 Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019 Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019 Table 45 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019 Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019 Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019 Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019 Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019 Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019 Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024 Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024Headlines
Prospects
Despite Achieving Growth, Free From Packaged Food Category Remains Niche
Soy Milk Remains the Most Popular Free From Product Category
Considerable Potential for Highly Niche Free From Gluten Packaged Food Category
Competitive Landscape
Hershey India Pvt Ltd Continues To Lead Free From Packaged Food
Sofit Faces Growing Competition From Staeta
New Entries Expected Over the Forecast Period
Category Data
Table 53 Sales of Free From by Category: Value 2014-2019 Table 54 Sales of Free From by Category: % Value Growth 2014-2019 Table 55 NBO Company Shares of Free From: % Value 2015-2019 Table 56 LBN Brand Shares of Free From: % Value 2016-2019 Table 57 Distribution of Free From by Format: % Value 2014-2019 Table 58 Forecast Sales of Free From by Category: Value 2019-2024 Table 59 Forecast Sales of Free From by Category: % Value Growth 2019-2024Headlines
Prospects
Consumers Choose Naturally Healthy Beverages As A Convenient Way To Improve Lifestyle
Natural Ingredients Gain Traction Amid High Demand for Flavours Such As Orange, Mango and Apple
Demand Set To Rise Due To the Expansion of Modern Retailing Channels
Competitive Landscape
Tata Global Beverages Leads With Its Popular Tetley Green Tea Brand
Hindustan Unilever Ranks Second Thanks To the Growing Share of Its Lipton Brand
Category Expansion Thanks To New Launches
Category Data
Table 60 Sales of NH Beverages by Category: Value 2014-2019 Table 61 Sales of NH Beverages by Category: % Value Growth 2014-2019 Table 62 NBO Company Shares of NH Beverages: % Value 2015-2019 Table 63 LBN Brand Shares of NH Beverages: % Value 2016-2019 Table 64 Distribution of NH Beverages by Format: % Value 2014-2019 Table 65 Forecast Sales of NH Beverages by Category: Value 2019-2024 Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024Headlines
Prospects
Food Safety and Quality Concerns Boost Nh Packaged Food Consumption
Consumers Willing To Pay Extra for All-natural and High Fibre Nh Products
More Indians Switch From Highly Processed Foods To Nh Alternatives
Competitive Landscape
Haldiram Foods International Pvt Ltd Continues To Lead Nh Packaged Food
Both Itc and Britannia Register Growth As Competition Intensified in Nh High Fibre Biscuits
Double-digit Growth for Nh High Fibre Breakfast Cereals As Consumers Embrace Healthier Lifestyles and Convenience
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2014-2019 Table 68 Sales of NH Packaged Food by Category: % Value Growth 2014-2019 Table 69 NBO Company Shares of NH Packaged Food: % Value 2015-2019 Table 70 LBN Brand Shares of NH Packaged Food: % Value 2016-2019 Table 71 Distribution of NH Packaged Food by Format: % Value 2014-2019 Table 72 Forecast Sales of NH Packaged Food by Category: Value 2019-2024 Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024Headlines
Prospects
Organic Beverages Continues To Develop Through Concerns Over Food Safety
Organic Farmers Hindered by High Costs and An Undeveloped Competitive Environment
Organic Tea Continues To Dominate But Organic Fruit/vegetable Juice Gains Share
Competitive Landscape
Sresta Natural Bioproducts Retains Its Lead in Organic Beverages in 2019
Organic India Pvt Ltd Leads Organic Tea at the End of the Review Period
New Launches in Organic Coffee and Organic Tea Respond To Growing Interest Among Young Consumers
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2014-2019 Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2019 Table 76 NBO Company Shares of Organic Beverages: % Value 2015-2019 Table 77 LBN Brand Shares of Organic Beverages: % Value 2016-2019 Table 78 Distribution of Organic Beverages by Format: % Value 2014-2019 Table 79 Forecast Sales of Organic Beverages by Category: Value 2019-2024 Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024Headlines
Prospects
Organic Sauces, Dressings and Condiments Characterise Niche Organic Packaged Food Category
Government Initiatives Set To Address Price Gap Between Organic and Standard Products
Wider Distribution Helps Boost Consumer Access, Though This Underdeveloped Category Remains Concentrated To the Country's Metros
Competitive Landscape
Leading Producers in Sauces, Dressings and Condiments Continue To Characterise Organic Packaged Food in 2019
Foodservice Trends Help To Strengthen Interest in Organic Packaged Food
Rising Health Care Costs and A "return To Roots" Trend Stimulate Launch of Organic Start-ups