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Oil production and global oil prices will remain the primary factors determining the prospects for Iraq's economy, and by extension its home care market. Despite Iraq's victory in its war against ISIL, security threats and political tensions continue to pose challenges, as do underemployment, poor infrastructure and an ongoing humanitarian crisis. Nonetheless, population growth and gradual economic improvements should bolster the development of home care over the forecast period.
Euromonitor International's Home Care in Iraq market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Table of Contents
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Country insight
Socioeconomic trends
Logistics/infrastructure
CHART 1 Home Care: Supermarket
CHART 2 Home Care: Modern Grocery Retailer
MARKET DATA
Table 1 Sales of Home Care by Category: Value 2014-2019 Table 2 Sales of Home Care by Category: % Value Growth 2014-2019 Table 3 NBO Company Shares of Home Care: % Value 2015-2019 Table 4 LBN Brand Shares of Home Care: % Value 2016-2019 Table 5 Distribution of Home Care by Format: % Value 2014-2019 Table 6 Distribution of Home Care by Format and Category: % Value 2019 Table 7 Forecast Sales of Home Care by Category: Value 2019-2024 Table 8 Forecast Sales of Home Care by Category: % Value Growth 2019-2024LAUNDRY CARE
Prospects
Competitive Landscape
CHART 3 Laundry Care: Modern Grocery Retailer (a)
CHART 4 Laundry Care: Modern Grocery Retailer (b)
Category Data
Table 9 Sales of Laundry Care by Category: Value 2014-2019 Table 10 Sales of Laundry Care by Category: % Value Growth 2014-2019 Table 11 Sales of Laundry Aids by Category: Value 2014-2019 Table 12 Sales of Laundry Aids by Category: % Value Growth 2014-2019 Table 13 Sales of Laundry Detergents by Category: Value 2014-2019 Table 14 Sales of Laundry Detergents by Category: % Value Growth 2014-2019 Table 15 NBO Company Shares of Laundry Care: % Value 2015-2019 Table 16 LBN Brand Shares of Laundry Care: % Value 2016-2019 Table 17 Forecast Sales of Laundry Care by Category: Value 2019-2024 Table 18 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024DISHWASHING
Prospects
Competitive Landscape
CHART 5 Dishwashing: Modern Grocery Retailer (a)
CHART 6 Dishwashing: Modern Grocery Retailer (b)
Category Data
Table 19 Sales of Dishwashing by Category: Value 2014-2019 Table 20 Sales of Dishwashing by Category: % Value Growth 2014-2019 Table 21 NBO Company Shares of Dishwashing: % Value 2015-2019 Table 22 LBN Brand Shares of Dishwashing: % Value 2016-2019 Table 23 Forecast Sales of Dishwashing by Category: Value 2019-2024 Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024SURFACE CARE
Prospects
Competitive Landscape
CHART 7 Surface Care: Modern Grocery Retailer (a)
CHART 8 Surface Care: Modern Grocery Retailer (b)
Category Data
Table 25 Sales of Surface Care by Category: Value 2014-2019 Table 26 Sales of Surface Care by Category: % Value Growth 2014-2019 Table 27 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019 Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019 Table 29 NBO Company Shares of Surface Care: % Value 2015-2019 Table 30 LBN Brand Shares of Surface Care: % Value 2016-2019 Table 31 Forecast Sales of Surface Care by Category: Value 2019-2024 Table 32 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024BLEACH
Prospects
Competitive Landscape
CHART 9 Bleach: Modern Grocery Retailer (a)
CHART 10 Bleach: Modern Grocery Retailer (b)
Category Data
Table 33 Sales of Bleach: Value 2014-2019 Table 34 Sales of Bleach: % Value Growth 2014-2019 Table 35 NBO Company Shares of Bleach: % Value 2015-2019 Table 36 LBN Brand Shares of Bleach: % Value 2016-2019 Table 37 Forecast Sales of Bleach: Value 2019-2024 Table 38 Forecast Sales of Bleach: % Value Growth 2019-2024TOILET CARE
Prospects
Competitive Landscape
CHART 11 Toilet Care: Modern Grocery Retailer (a)
CHART 12 Toilet Care: Modern Grocery Retailer (b)
Category Data
Table 39 Sales of Toilet Care by Category: Value 2014-2019 Table 40 Sales of Toilet Care by Category: % Value Growth 2014-2019 Table 41 NBO Company Shares of Toilet Care: % Value 2015-2019 Table 42 LBN Brand Shares of Toilet Care: % Value 2016-2019 Table 43 Forecast Sales of Toilet Care by Category: Value 2019-2024 Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024POLISHES
Prospects
Competitive Landscape
CHART 13 Polishes: Modern Grocery Retailer (a)
CHART 14 Polishes: Modern Grocery Retailer (b)
Category Data
Table 45 Sales of Polishes by Category: Value 2014-2019 Table 46 Sales of Polishes by Category: % Value Growth 2014-2019 Table 47 NBO Company Shares of Polishes: % Value 2015-2019 Table 48 LBN Brand Shares of Polishes: % Value 2016-2019 Table 49 Forecast Sales of Polishes by Category: Value 2019-2024 Table 50 Forecast Sales of Polishes by Category: % Value Growth 2019-2024AIR CARE
Prospects
Competitive Landscape
CHART 15 Air Care: Modern Grocery Retailer (a)
CHART 16 Air Care: Modern Grocery Retailer (b)
Category Data
Table 51 Sales of Air Care by Category: Value 2014-2019 Table 52 Sales of Air Care by Category: % Value Growth 2014-2019 Table 53 NBO Company Shares of Air Care: % Value 2015-2019 Table 54 LBN Brand Shares of Air Care: % Value 2016-2019 Table 55 Forecast Sales of Air Care by Category: Value 2019-2024 Table 56 Forecast Sales of Air Care by Category: % Value Growth 2019-2024HOME INSECTICIDES
Prospects
Competitive Landscape
CHART 17 Home Insecticides: Modern Grocery Retailer (a)
CHART 18 Home Insecticides: Modern Grocery Retailer (b)