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The consumer base for home care is widening due to investment in sanitation projects and modern housing developments. Middle- and high-income consumers form the key consumer base for home care, with urbanisation and rising incomes spurring demand. Growth in the urban middle class and improving living standards are to continue spurring growth in home care during the forecast period despite many low-income consumers in urban and rural areas remaining outside the scope of the home care industry.
Euromonitor International's Home Care in Ethiopia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Table of Contents
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Country insight
Socioeconomic trends
Logistics/infrastructure
CHART 1 Home Care: Traditional Grocery Retailer (a)
CHART 2 Home Care: Traditional Grocery Retailer (b)
MARKET DATA
Table 1 Sales of Home Care by Category: Value 2014-2019 Table 2 Sales of Home Care by Category: % Value Growth 2014-2019 Table 3 NBO Company Shares of Home Care: % Value 2015-2019 Table 4 LBN Brand Shares of Home Care: % Value 2016-2019 Table 5 Distribution of Home Care by Format: % Value 2014-2019 Table 6 Distribution of Home Care by Format and Category: % Value 2019 Table 7 Forecast Sales of Home Care by Category: Value 2019-2024 Table 8 Forecast Sales of Home Care by Category: % Value Growth 2019-2024LAUNDRY CARE
Prospects
Competitive Landscape
CHART 3 Laundry Care: Independent Small Grocer
CHART 4 Laundry Care: Supermarket
Category Data
Table 9 Sales of Laundry Care by Category: Value 2014-2019 Table 10 Sales of Laundry Care by Category: % Value Growth 2014-2019 Table 11 Sales of Laundry Detergents by Category: Value 2014-2019 Table 12 Sales of Laundry Detergents by Category: % Value Growth 2014-2019 Table 13 NBO Company Shares of Laundry Care: % Value 2015-2019 Table 14 LBN Brand Shares of Laundry Care: % Value 2016-2019 Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024DISHWASHING
Prospects
Competitive Landscape
CHART 5 Dishwashing: Independent Small Grocer
CHART 6 Dishwashing: Supermarket
Category Data
Table 17 Sales of Dishwashing by Category: Value 2014-2019 Table 18 Sales of Dishwashing by Category: % Value Growth 2014-2019 Table 19 NBO Company Shares of Dishwashing: % Value 2015-2019 Table 20 LBN Brand Shares of Dishwashing: % Value 2016-2019 Table 21 Forecast Sales of Dishwashing by Category: Value 2019-2024 Table 22 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024SURFACE CARE
Prospects
Competitive Landscape
CHART 7 Surface Care: Traditional Grocery Retailer
CHART 8 Surface Care: Supermarket
Category Data
Table 23 Sales of Surface Care by Category: Value 2014-2019 Table 24 Sales of Surface Care by Category: % Value Growth 2014-2019 Table 25 NBO Company Shares of Surface Care: % Value 2015-2019 Table 26 LBN Brand Shares of Surface Care: % Value 2016-2019 Table 27 Forecast Sales of Surface Care by Category: Value 2019-2024 Table 28 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024BLEACH
Prospects
Competitive Landscape
CHART 9 Bleach: Independent Small Grocer
CHART 10 Bleach: Supermarket
Category Data
Table 29 Sales of Bleach: Value 2014-2019 Table 30 Sales of Bleach: % Value Growth 2014-2019 Table 31 NBO Company Shares of Bleach: % Value 2015-2019 Table 32 LBN Brand Shares of Bleach: % Value 2016-2019 Table 33 Forecast Sales of Bleach: Value 2019-2024 Table 34 Forecast Sales of Bleach: % Value Growth 2019-2024TOILET CARE
Prospects
Competitive Landscape
CHART 11 Toilet Care: Traditional Grocery Retailer
CHART 12 Toilet Care: Supermarket
Category Data
Table 35 Sales of Toilet Care by Category: Value 2014-2019 Table 36 Sales of Toilet Care by Category: % Value Growth 2014-2019 Table 37 NBO Company Shares of Toilet Care: % Value 2015-2019 Table 38 LBN Brand Shares of Toilet Care: % Value 2016-2019 Table 39 Forecast Sales of Toilet Care by Category: Value 2019-2024 Table 40 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024POLISHES
Prospects
Competitive Landscape
CHART 13 Polishes: Traditional Grocery Retailer
CHART 14 Polishes: Supermarket
Category Data
Table 41 Sales of Polishes by Category: Value 2014-2019 Table 42 Sales of Polishes by Category: % Value Growth 2014-2019 Table 43 NBO Company Shares of Polishes: % Value 2015-2019 Table 44 LBN Brand Shares of Polishes: % Value 2016-2019 Table 45 Forecast Sales of Polishes by Category: Value 2019-2024 Table 46 Forecast Sales of Polishes by Category: % Value Growth 2019-2024AIR CARE
Prospects
Competitive Landscape
CHART 15 Air Care: Independent Small Grocer
CHART 16 Air Care: Supermarket
Category Data
Table 47 Sales of Air Care by Category: Value 2014-2019 Table 48 Sales of Air Care by Category: % Value Growth 2014-2019 Table 49 NBO Company Shares of Air Care: % Value 2015-2019 Table 50 LBN Brand Shares of Air Care: % Value 2016-2019 Table 51 Forecast Sales of Air Care by Category: Value 2019-2024 Table 52 Forecast Sales of Air Care by Category: % Value Growth 2019-2024HOME INSECTICIDES
Prospects
Competitive Landscape
CHART 17 Home Insecticides: Traditional Grocery Retailer
CHART 18 Home Insecticides: Supermarket