Raising the Bar: Developments in On-Trade Alcoholic Drinks

On-trade contributes over a third of global alcoholic drinks volumes, yet it is often overlooked. Trends are converging to create a challenging environment in mature markets; however, innovation is rife and there are opportunities to be found - for example brewpubs, exploring ingredients and an emphasis on experiences. At the same time, evolving consumer behaviour and technology mean that the notion of a binary split between on- and off-trade is becoming increasingly less relevant.

Euromonitor International's Raising the Bar: Developments in On-Trade Alcoholic Drinks global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.