Asia Pacific: The New Innovation Hub

With a population of 4.5 billion people, of which 2.5 billion are projected to live in urban areas, and eight billion internet subscribers, by 2030, Asia Pacific is expected to be not only one of the most populous regions globally but a real power in terms of growing deployment of technologically-advanced innovations. The report analyses the role of digitalisation and connectivity as catalysts for evolving new business models and practices in the region.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment