The Evolution of Beauty: From Green to Clean to Conscious

The beauty industry is evolving through a spectrum of change from a "green" to "clean" to "conscious" positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty brands and consumers alike. Skin health and efficacy remain top consumer priorities; meanwhile, environmental concerns are growing, yet scepticism around natural and organic certification deepens and the notion of clean beauty faces even graver scrutiny.

Euromonitor International's‘ The Evolution of Beauty: From Green to Clean to Conscious global briefing’ offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.