Opportunities and Challenges for Consumer-Focused Businesses in Vietnam

The Vietnamese economy - one of the fastest growing in the world - is expected to continue to grow at a robust pace. Consumer spending is set to soar on the back of the booming economy. Yet, rapid economic growth is not the only factor that shapes and generates opportunities (and challenges) in Vietnam. Huge commercial success awaits those brands and marketers who understand the dynamics of socioeconomic factors beyond the booming economy in generating opportunities in the country.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment