Driving Forces Behind Plant-Based Diets: Climate Concern and Meat Reduction

This report examines the drivers of plant-based diets, the limitation current products have and what meat reduction might mean for the meat industry in the coming years. It investigates whether a significant share of consumers may avoid meat intake due to worries over climate change and what manufacturers can do to mitigate the possibility of negative impact.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment