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Growing consumer optimism, on the back of an improving economy and rising disposable incomes, has driven a rebound in spending. Consumers in the small, inter-connected city still prefer in-store shopping, but more are warming to the convenience of online shopping. High housing prices are preventing many younger consumers from jumping on to the property ladder and, in turn, that is defining their consumer choices. Rising health awareness is increasingly informing consumers' shopping habits.
Euromonitor's Consumer Lifestyles in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Lifestyles in Hong Kong, China
Chart 1 Consumer Lifestyles in 2018Top Five Consumer Trends
Buoyed by Rising Optimism, Consumer Spending Rebounds
Consumers Increasingly Turn To Online Shopping
Rising Cost of Housing Affects Younger Consumers' Choices
Consumers Continue To Spend on Travel
Growing Health Awareness Driving New Consumer Choices
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Babies and Infants in Focus 2017-2030Kids (3-7)
Chart 3 Kids in Focus 2017-2030Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030Teens (13-17)
Chart 5 Teens in Focus 2017-2030Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030Mid-lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030Later-lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030 Chart 10 Life Expectancy 2017-2030Seniors (80+)
Chart 11 Seniors in Focus 2017-2030House and Home
the Home Space
Chart 12 Home Ownership 2017-2030 Chart 13 Households by Type 2017Running Costs
Chart 14 Household Running Costs 2017-2030Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Chart 15 Disposable Income and Savings 2012-2017Shopping
Main Household Shop
Chart 16 Household Shop by Retailer Type 2017Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 17 Spending on Internet Retailing 2017Eating and Drinking
Eating Habits
Chart 18 Consumer Spending on Food by Type: 2017 Chart 19 Total Consumer Spending compared to Spending on Food 2017Drinking Habits
Chart 20 Consumer Spending on Drinks by Type: 2017 Chart 21 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017Style Icons and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 24 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030 Chart 25 Obese and Overweight Population 2017 and 2020Ethical Living
Sport and Fitness
Leisure and Recreation
Leisure Time
Chart 26 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017 Chart 27 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030Vacations
Chart 28 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030Opportunities for Celebrations and Gift-giving