Soft Drinks Strategies for Ageing Populations

With global consumer populations ageing at an accelerated rate, opportunities exist for soft drinks products that meet the evolving demands of older population segments, particularly in terms of supplemental nutrition, hydration and everyday functional benefit. This report explores how soft drinks products can better meet the needs of older consumers across occasions, introducing specific future category, product and regional opportunities.

Euromonitor International's Soft Drinks Strategies for Ageing Populations global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.