2017 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

With more consumers shifting to digital platforms, companies must rethink where to deploy resources in the digital era. In order to assist companies with identifying which geographic markets are the most digitally attractive and offer the best prospects for digital initiatives, Euromonitor International created the Digital Consumer Index. This tool pinpoints a country's relative digital standing in the present, as well as offers forecasts for where it is expected to be five years from now.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment