Product Code: ADLT
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
WINE IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales of wine remain high as COVID-19 keeps consumers at home in 2021
Overall sales to keep bubbling thanks to sparkling wines
Non-alcoholic wine gathers momentum
PROSPECTS AND OPPORTUNITIES
On-trade to continue to recover in 2022
Port set to record high growth rate in wine
Cocktail culture has premium potential
CATEGORY DATA
Table 17 Sales of Wine by Category: Total Volume 2016-2021
Table 18 Sales of Wine by Category: Total Value 2016-2021
Table 19 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 26 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Re-opening of the on-trade benefits spirits sales
Consumers remain curious about spirits
Popularity of mixed drinks benefits bitters
PROSPECTS AND OPPORTUNITIES
Pandemic effects on sales to fade by 2023
Off-trade to decrease overall, but some categories will make gains
On-trade to provide platform for whiskies to develop further
CATEGORY DATA
Table 29 Sales of Spirits by Category: Total Volume 2016-2021
Table 30 Sales of Spirits by Category: Total Value 2016-2021
Table 31 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 32 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 33 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 34 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 35 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 36 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 37 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 38 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 39 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 40 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 41 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 42 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 43 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Off-trade sales performance is supported by slow recovery in the on-trade
Seasonal sales peak supports recovery
Potential for non-alcoholic cider/perry
PROSPECTS AND OPPORTUNITIES
Long road to recovery for on-trade
Health and wellbeing trend points to non-alcoholic opportunity
Rising sophistication could help cider/perry challenge wine
CATEGORY DATA
Table 44 Sales of Cider/Perry: Total Volume 2016-2021
Table 45 Sales of Cider/Perry: Total Value 2016-2021
Table 46 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 47 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 55 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 56 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health crisis sets back a slowly improving RTDs category
Low prices of RTDs appeal more amid economic uncertainty
Wine-based RTDs see the bigger sales improvement
PROSPECTS AND OPPORTUNITIES
Innovation key to slowing decline in RTDs
RTDs has blend trend in its favour
Wine-based RTDs poised to outperform spirit-based RTDs
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2016-2021
Table 60 Sales of RTDs by Category: Total Value 2016-2021
Table 61 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 62 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 67 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 68 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 69 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 70 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 71 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
BEER IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of foodservice establishments both limits and aids sales growth
Growing popularity of craft beer challenges large brewers
Non/low alcohol beer continues to perform well
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to both limit and aid sales growth
Consumers are curious for new experiences in beer tastes
On-trade poised to outperform retail
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Summary 4 Number of Breweries 2015-2021
CATEGORY DATA
Table 74 Sales of Beer by Category: Total Volume 2016-2021
Table 75 Sales of Beer by Category: Total Value 2016-2021
Table 76 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 77 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 78 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 79 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 80 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 81 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 82 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 83 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 84 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 85 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 86 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 87 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 88 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
