Product Code: CENO
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing work models maintain interest in computers and peripherals for the home environment
Inflationary environment and "green" production exert upward pressure on unit prices
Design plays an increasing role in capturing consumers
PROSPECTS AND OPPORTUNITIES
On-the-go lifestyles and design to consolidate a preference for laptops
Manufacturers respond to the gaming trend
Greater focus on sustainability to characterise strategic direction of companies
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Falling volume sales for in-car navigation due to wide substitution trend
Electric cars' high in-built technology complicates replacement process
Substitutes pick up demand for streaming services when travelling by car
PROSPECTS AND OPPORTUNITIES
New well-equipped cars and smartphones to depress the demand for in-car navigation
Growing electric car fleet and substitution trend to hit the use of in-car entertainment devices
Alternatives to car ownership to militate against purchases of in-car entertainment devices
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for compact, space-saving products sees shift to substitutes like wireless speakers
Shift to streaming radio content hits "other" home audio and cinema
Correlation with televisions maintains interest in soundbars
PROSPECTS AND OPPORTUNITIES
Lower sales of TVs and longer replacement cycles are set to limit category growth opportunities
Shift to wireless speakers to continue to hurt home audio and cinema
Home audio and cinema struggles with ageing technology and a wide array of competitors
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Preference for single, larger screen TVs pushes value over volume sales
Design + functionality determine purchasing decisions
Streaming services render video players obsolete
PROSPECTS AND OPPORTUNITIES
New ways of consuming media and pandemic spike limit short-term need for a new TVs
Higher costs, larger screens, technology advances and niche appeal set to push up retail prices
Lifestyle products to lead to greater segmentation
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing fall in volume sales as consumers shift to smartphones for their imaging needs
Substitution, rising costs and high-tech preference exert upward pressure on prices of digital cameras
Return for analogue?
PROSPECTS AND OPPORTUNITIES
Substitution to continue to shrink the space for imaging devices
Return to pre-pandemic lifestyles offers more usage opportunities for imaging devices
Higher manufacturer costs and focus on higher-tech devices to push up prices
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Substitution renders portable players unnecessary
Multifunctional trend exacerbates shift away from e-readers
Design and space-efficiency push the demand for wireless speakers
PROSPECTS AND OPPORTUNITIES
Key substitution and multifunctional trends offer gloomy outlook for e-readers
Compactness, mobility and innovation continue to offer competitive advantages to wireless speakers
Media content consumption trend and weakened relevance of the shift to digital broadcasting undermine "other" portable media players' prospects
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust demand for versatile smartphones as feature phones continue to lose ground
Rising retail price points as consumers look for higher-end models
Longer replacement cycles due to economic uncertainty, regular installation updates and an emotional attachment to higher-end models
PROSPECTS AND OPPORTUNITIES
Making it easier to upgrade and replace models to protect volume sales
Subscriptions through telecommunications operators to simply and smooth the purchasing process
Sustainable consumerism represents a threat to new model purchases
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend provides impetus to health- and fitness-specific devices
Advanced new product development blurs the boundaries between activity and smart wearables
Greater functionality and broad price points inform a shift to smart wearables
PROSPECTS AND OPPORTUNITIES
Wider array of models across price points and greater functionality to give smart wearables an edge
Return to health and fitness, travel and social norms to support category growth
Move towards a cashless society creates usage opportunities for wearable electronics
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multiple purchases and entries into new areas add dynamism to headphones
TWS earbuds benefits from investments in products and connection
Specific function and design needs stimulate multiple purchases
PROSPECTS AND OPPORTUNITIES
Sales activity in the pandemic and maturity of smartphones to hinder sales of headphones
Shift from wireless earphones to convenient, higher-tech and stylish TWS earbuds
Task-specific headphones offer robust sales potential
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2017-2022
Table 113 Sales of Headphones by Category: Value 2017-2022
Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
