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Home and Garden in Canada

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All categories of home and garden in Canada registered retail current value growth in 2021, albeit at slightly slower rates than in pandemic-dominated 2020, as consumers continued to invest in their home environments. The country experienced longer and tougher COVID-19-related restrictions than its neighbour the US, which led to increased mental fatigue and mental health concerns among consumers, and, therefore, higher preoccupation with their living spaces. Long periods spent at home led to str...

Euromonitor International's Home and Garden in Canada report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMECA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN CANADA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category continues to develop and grow in 2021 as more consumers view gardening as a hobby Home improvement and gardening stores dominates, but e-commerce continues to develop and grow Urbanisation to push growth for indoor gardening

PROSPECTS AND OPPORTUNITIES

Robotic lawnmowers to gain popularity as younger consumers prefer products with smart features Canadians growing their own food will positively impact the category While interest in gardening among younger consumers is growing, baby boomers remain the backbone

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2016-2021 Table 10 Sales of Gardening by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Gardening: % Value 2017-2021 Table 12 LBN Brand Shares of Gardening: % Value 2018-2021 Table 13 Distribution of Gardening by Format: % Value 2016-2021 Table 14 Forecast Sales of Gardening by Category: Value 2021-2026 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN CANADA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home office needs stimulate retail value sales growth for indoor furniture as consumers continue to work from home DTC brands accelerate e-commerce value sales growth Ikea remains the category leader with a push for hybrid in-person/e-commerce stores

PROSPECTS AND OPPORTUNITIES

Sustainability to play an important role in furniture design in the forecast period Duties on upholstered goods from China and Vietnam to disrupt sitting furniture sales Home working to continue to provide growth opportunities in the forecast period

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2016-2021 Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN CANADA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Work-from-home strategies and the relaxation of pandemic restrictions stimulate interest in home improvement Behr leverages strength in home paint and wide distribution to lead Kitchen remodelling focuses on appliance upgrades and cosmetic improvements

PROSPECTS AND OPPORTUNITIES

Housing market is set to determine the performance of home improvement E-commerce to continue to develop and grow despite short-term out-of-stock and shipping concerns Canadian Environmental Protection Act (CEPA) amendment to affect sales of acrylic paints as regulations tighten

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2016-2021 Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 28 Distribution of Home Improvement by Format: % Value 2016-2021 Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN CANADA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Work-from-home continues to push e-commerce in homewares Consumers seek private label products as retailers invest in higher-quality economy options Home cooking and baking still important as consumers aim for healthy eating

PROSPECTS AND OPPORTUNITIES

Cookware expected to be at the forefront of sustainability in homewares DTC brands to continue to grow in popularity with younger consumers Social networks to push e-commerce in homewares

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2016-2021 Table 32 Sales of Homewares by Category: % Value Growth 2016-2021 Table 33 Sales of Homewares by Material: % Value 2016-2021 Table 34 NBO Company Shares of Homewares: % Value 2017-2021 Table 35 LBN Brand Shares of Homewares: % Value 2018-2021 Table 36 Distribution of Homewares by Format: % Value 2016-2021 Table 37 Forecast Sales of Homewares by Category: Value 2021-2026 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2021-2026