Product Code: ADLA
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs. off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand under pressure as off-trade sales decline and on-trade sales partially recover
Non alcoholic beer present strong opportunities for growth as consumer tastes change
Private label set to receive a major boost from the entry of Lidl
PROSPECTS AND OPPORTUNITIES
Demand for beer set to remain under pressure due to changing trends
Shifting tastes and preferences favourable for non alcoholic beer and craft beer
E-commerce to continue increasing in importance for the retail distribution of beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Summary 4 Number of Breweries 2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sparkling wine is the big winner as most other categories see declining volume sales
On-trade growth rebounds somewhat during 2021 as off-trade sales decline
Lidl's entry into Latvia to boost private label and shake up the competitive environment
PROSPECTS AND OPPORTUNITIES
Wine slated for a strong recovery, with on-trade sales set to boom
Lidl expected to become a major player in wine, to the benefit of private label
Local wines set to become more popular as imported wines continue to dominate
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2016-2021
Table 33 Sales of Wine by Category: Total Value 2016-2021
Table 34 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 35 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 40 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 41 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spirits struggles to generate positive total volume growth despite partial on-trade recovery
Lidl's arrival on the scene makes spirits more available at lower prices
Volume sales of vodka decline as the impact of the COVID-19 pandemic recedes
PROSPECTS AND OPPORTUNITIES
E-commerce to become increasingly important in the retail distribution of spirits
Global trends are set to become increasingly influential on spirits sales in Latvia
E-commerce set to become more important as a distribution channel for spirits
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2016-2021
Table 45 Sales of Spirits by Category: Total Value 2016-2021
Table 46 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 47 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 52 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 53 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 55 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 56 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Favourable weather conditions support the recovery of on-trade sales of cider/perry
Lidl's entry into cider/perry set to put pressure on unit prices
Online sales set to continue booming as demand for convenience rises
PROSPECTS AND OPPORTUNITIES
A positive performance ahead for cider/perry despite various challenges
Lidl's presence in Latvia set to improve the position of private label in cider/perry
Flavoured cider and non alcoholic cider set to become popular, in line with beer trends
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2016-2021
Table 60 Sales of Cider/Perry: Total Value 2016-2021
Table 61 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 62 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 70 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 71 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN LATVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth for RTDs in 2021 as the category rebounds from 2020 sales declines
The arrival of Lidl set to result in growth for private label and pressure on unit prices
Non alcoholic RTDs becomes an important new trend, in line with other categories
PROSPECTS AND OPPORTUNITIES
E-commerce set to become more important in the distribution of RTDs
RTDs to benefit from prevailing global trends which are increasingly relevant in Latvia
Non alcoholic RTDs to gain ground as the health and wellness trend develops
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2016-2021
Table 75 Sales of RTDs by Category: Total Value 2016-2021
Table 76 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 77 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 82 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 83 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 84 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 85 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 86 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
