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Toys and Games in Germany

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Despite already recording a strong performance in 2020, toys and games continued to post positive current value growth in 2021 - albeit at a slower rate than the previous year - as the prolonged pandemic meant consumers in Germany continued to turn to toys and games as an escape from the restrictions imposed by the local government to control rising virus cases.

Euromonitor International's Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market's major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TGDE

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

Toys and games in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2016-2021 Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021 Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021 Table 5 Distribution of Toys and Games by Format: % Value 2016-2021 Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026 Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong growth continues in 2021 despite slowing down Sustainability becomes a key focus area in 2021 Some consumers return to in-store shopping but e-commerce remains strong

PROSPECTS AND OPPORTUNITIES

Further growth expected over forecast period Sustainability to remain priority for manufacturers and retailers Omnichannel approach will support further growth

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021 Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021 Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021 Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021 Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021 Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021 Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026 Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026 Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026

VIDEO GAMES IN GERMANY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Further demand for video games in Germany in line with prolonged home seclusion Transition from physical to digital progresses further Stable competition among leading players amid supply chain issues

PROSPECTS AND OPPORTUNITIES

Video games to retain solid performance with mainstream appeal How much potential in the metaverse and parallel worlds? The future of gaming: Cloud gaming to pick up the pace

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2016-2021 Table 18 Sales of Video Games by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Video Games: % Value 2017-2021 Table 20 LBN Brand Shares of Video Games: % Value 2018-2021 Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021 Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021 Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021 Table 24 Distribution of Video Games by Format: % Value 2016-2021 Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021 Table 26 Distribution of Video Games Software by Format: % Value 2016-2021 Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021 Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021 Table 29 Forecast Sales of Video Games by Category: Value 2021-2026 Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026