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Alcoholic drinks recorded robust growth in 2021 after volume sales fell in 2020 due to the impact of the COVID-19 pandemic and excise tax increases. Expanding local production, especially in wine and beer, has supported sales growth by offering consumers affordable options at a time when currency devaluation is making imported products much less affordable. On-trade growth was particularly robust in 2021 as the hospitality sector recovered from COVID-19 and more bars opened in Addis Ababa.
Euromonitor International's Alcoholic Drinks in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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